 |  | 
Cost savings and positive research outcomes augur well for CAM integration in the U.S.
NBJ looks at disciplines, education, clinics, supplement sales, insurance and government involvement in this 24-page issue.
EXCERPT FROM OVERVIEW ARTICLE:
Integrative medicine infuses the mainstream; supplement sales play key role in CAM clinics' profitability.
Complementary and alternative medicine (CAM) is attracting increased scientific scrutiny, yielding a growing body of evidence indicating efficacy and safety of CAM therapies. Positive research findings, coupled with heightened public interest in CAM, are fueling rapid integration of therapies once viewed as unconventional into the mainstream community.
CAM therapies such as acupuncture, chiropractic, massage therapy and mind-body medicine have made broad inroads into research institutions, medical schools, research institutions and even hospitals. The number of integrative clinics continue to rise, even as pioneers in the field experiment to find successful business models. Significantly, federal policy now reflects a deeper commitment to CAM research funding...
TABLE OF CONTENTS: Complementary & Alternative Medicine V Overview Article......................... 1-7
NBJ reviews the status of CAM therapies in the United States, including massage therapy, naturopathy, acupuncture and chiropractic .......................... 8-11
American Specialty Health and Alternative Medicine Integration complete studies showing that significant healthcare costs can be avoided by offering CAM benefits ............................ 12
Centers study CAM therapies for cancer; Sloane-Kettering expands integrative program and looks at symptom management and role of botanicals .............. 14
Proteomics and clinical research are highlights of new health-science strategy adopted by Metagenics, a manufacturer of nutritional products for the professional market ................... 16
Standard Process celebrates its 75th year serving healthcare practitioners ........................ 18
Longevity Through Prevention provides turnkey services to supplement companies and special guidance to those entering the healthcare practitioner channel ...... 19
Natural Standard synthesizes data on complementary and alternative therapies to provide reliable information for clinicians, patients and healthcare institutions .... 20
Ritzman, Pharmaca and Elephant stay busy compounding formulas for survival and success in the emerging channel of integrative pharmacies .......... 21-23
COMPANIES INCLUDED:
AM Todd, Alternative Medicine Integration, American Assn. of Naturopathic Medical Colleges, American Assn of Naturopathic Physicians, American Cancer Society, American Chiropractic Assn, American Hospital Assn, American Massage Therapy Assn, American Medical Assn, American Specialty Health Plans, AOMAlliance, Assn for Integrative Healthcare Practitioners, Bastyr University, Cancer Research Center, Comm on Massage Therapy Assn, Elephant Pharmacy, Harnett’s Apothecary, Integrative Clinical Services Consortium, Longevity Through Prevention, Memorial Sloan-Kettering Cancer Center, Metagenics, National Assn of Specialty Health Organizations, National Cancer Institute, National Center for Complementary and Alternative Medicine, National Certification Commission for Acupuncture, National Institutes of Health, National Public Health Institute, National University of Health Sciences, Natural Standard, Office of Cancer Complementary & Alternative Medicine, Opinion Research Corp, Pharmaca, Ritzman, Santa Monica Pharmacy, Southwest College of Naturopathic Medicine, Standard Process, The Oracle Fund, U.S. Department of Education, University of Arizona, University of Texas MD Anderson Cancer Center, Willner Chemists
|
|
