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1,943 word article
Excerpt: Increasingly, patients are discovering that doctors’ orders include vitamins, minerals, herbs and other nutritional supplements. “It’s common knowledge that M.D.s are the fastest growing users of supplementation,” said Adam Soroco, director of business development at Mothernature.com (Concord, Mass.). “They are increasing their knowledge base of the products. Their patients come in asking for these products and they are doing research.”
Matt Macarty, marketing director of Emerson Ecologics (Pepperell, Mass.), a major direct-to-practitioner distributor of nutritional supplements with $xx million a year in sales, said medical doctors now account for xx% of sales made by practitioners. Chiropractors still command the largest market share with xx%, while naturopaths sell x% of products distributed directly to practitioners. Nutritionists, massage therapists, acupuncturists and physicians’ assistants account for xx% of sales. But Macarty noted, “Medical doctors seem to do better. They sell much more than chiropractors.”
Macarty speculates the disparity may be partly attributable to economics. Patients of medical doctors are likely to have their office visits covered by insurance and hence have more disposable income available to spend on supplements, whereas alternative practitioners’ clients may be cash-strapped after paying for office visits out of their own pockets...
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