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In this 48-page issue NBJ looks at the evolution of healthier food and beverages, now a $102-billion market in functional, natural & organic and lesser-evil foods.
EXCERPT FROM OVERVIEW:
Functional foods, lesser-evil foods and natural & organic foods starting to merge into a 'Healthy Foods' industry
As the smoke cleared from the low-carb crash, what looked like a meaningful shift in consumers’ approach to nutrition proved to be no more than an unwelcome detour on the road to healthier food for U.S. food companies. In this issue of Nutrition Business Journal we take stock of corporate wellness initiatives in the post-carb period, including response to the obesity epidemic and progress in developing and marketing healthier food. We also look at how the business of natural & organic foods is evolving—from startups to multinationals.
Perhaps most striking is the evolving reality of the three categories of food that NBJ first sought to define and quantify as distinct subcategories in our second issue back in 1996: natural & organic, functional and lesser evil. These subcategories are increasingly seen by manufacturers, suppliers, retailers and even consumers as part of the broader category of Healthy Foods. When NBJ first presented defined parameters and sales estimates for these subcategories we saw little crossover between them, and few companies active in more than one segment. Less than a decade later, many major food corporations...
To continue reading, please order the issue below.
TABLE OF CONTENTS:
Healthy Foods Overview Article ............................ 1-11
Low-carb food movement declared dead; protein and fiber claims take up the slack ........... 12
Soda giants forge ahead with healthier beverage innovations ............................................... 14
Moms develop growing immunity to the price of foods that promise health .......................... 15
Packaged cereal: Health, convenience and taste are the trifecta of breakfast eating ............ 16
Bar market: In post low-carb era, marketers turn to taste and texture to boost sales ............ 18
Celestial Seasonings, Yogi and Traditional Medicinals bag top slots in specialty teas ...... 20
Functional, diet & organic confectionery: Commentary and analysis by Curtis Vreeland .. 23
Special Section: Organic Foods; farming reduces mycotoxins, adds antioxidants ........ 26-31
Healthy Handfuls grabs a piece of the kids organic snack market, and Heartland Fields
plunges into the mass market with soy-based meals .............................................................. 32
M&A Update: SunOpta, Hain Celestial and Charterhouse ..................................................... 32
Raw material shortage is the price of success in the organic milk category .......................... 34
Goat milk? Allergy and safety concerns drive Meyenberg’s double-digit growth ................... 36
Dole glams up the image of fruit and kicks off Superfood labeling initiative ............................ 37
Organic produce surges ahead of sector growth, and organic food service presents a
fresh opportunity, say suppliers .......................................................................................... 38-41
Sales of allergen-free foods are nothing to sneeze at ...................................................... 42-45
Reactions to bird flu will favor a range of immune-enhancing nutrition ............................ 46-47
COMPANIES INCLUDED:
ACNielsen, ACNielsen Label Trends, ADM, Albert’s Organics, American Capital Strategies, Amy’s Kitchen, Arun Kilara Worldwide, Atkins Nutritionals Inc, Aurora Organic Dairy, Balance Bar, Bashas Supermarkets, Beverage Digest, Beverage Marketing Corp, Bob’s Red Mill, BuzzMetrics, Cadbury Schweppes, Campbell Soup Company, Center for Celiac Research, Center for Science in the Public Interest, Cereal Partners Worldwide, Charterhouse Group, Cleugh’s Frozen Foods Inc, Clif Bar, Coca-Cola, College Hill Poultry, ConAgra Foods Inc, Danone, Datamonitor, Dean Foods, Del Cabo, Dole Food Company, Dole Nutrition Institute, Earthbound Farm, Earthwise Processors LLC, Ecco Bella Botanicals, Endangered Species Chocolate, Enjoy Life Foods, EPM Communications, Europa Sports Products, Fair Trade Federation, Food Business Consulting, Food Marketing Institute, Fortitech, Galaxy Nutritional Foods, Gardenburger Inc, General Mills, Grain Foods Foundation, Green & Black, Grocery Manufacturers of America, Hain Celestial Group Inc., Hain Pure Protein Corp, Hansen Natural, Harris Interactive, Harry’s Fresh Foods, Haub School of Business, Healthy Handfuls, Heartland Foods, HeathFocus International, Hershey, Horizon Milling, Horizon Organic, IBISWorld Inc, Information Resources Inc, Institute of Food Technologists, Jackson-Mitchell, Jacob’s Farm, Jay Robb Enterprises Inc., Jelly Belly, Joseph Schmidt, Kellogg, Kerry Ingredients, Kilara International, Kraft, Labrada Nutrition, Lake Champlain Chocolates, Lakeside Brands, Lara Bar, Lifeway Foods, Living Harvest, Mars, Melissa’s, Meyenberg Goat Milk, Mintel, National Dairy Council, Natural Feast, Natural Food Service Brokerage, Naturally Me Inc, Nature’s First Law, Nestlé, New York University, Next Proteins, NPD Group, Nu-World Amaranth, Nutriant, Opinion Dynamics Corp, Organic Center for Education and Promotion, Organic Ingredients Inc, Organic Trade Assn., Organic Valley, Pacific Fruit Processors Inc, Packaged Facts, Palatinit’, Pegasus Capital Advisors LP, Pepsi-Cola, Physicians Com. Resp. Medicine, Pom, PowerBar, Produce for Better Health Foundation, Produce Marketing Assn, Productscan Online, Promax Nutrition, Red Bull, Rockstar, Rudi’s Organic bakery, Russell Stover, Sage Group International, Saint Joseph’s University, Sambazon, Scharffen Berger Chocolate, Schillinger Seed, Schokinag Chocolate, Simmons Market Research Bureau, Simmons NCS, Simply Lite Foods, Small Planet Foods, Soil Association, Solae, Soyatech Inc., Spectrum Organic Products Inc, SPINS, Stonyfield Farm, SunOpta Inc., Sunset Brands, Swiss Diet, Tata, Tate & Lyle, Terra Nostra, The Adams Bakery Corp, The Solae Company, The Vermont Bread Co., Traditional Medicinals, TSG Consumer Partners, U.S. Mills, Unilever, United Natural Foods Inc, United Soybean Board, University of Minnesota, USDA Agricultural Research Service, Wendy’s International Inc, Wharton School, Wrigley, Yogi Tea
COMPLETE LIST OF FIGURES:
- U.S. Functional Foods by Category in 2004
- Top U.S. Functional Foods Companies in 2004
- U.S. Nutrition Bar Market by Type, 2001-2005
- The $2.5-Billion U.S. Tea Market in 2004
- Confection Sales & Market Penetration, Confections by Category & Segment in 2004
- New Confectionary Introductions & Market Penetration of New Diet Products
- Chocolate Retail Sales & Market Penetration, Non-Chocolate Candy Sales & Market Penetration, Gum Retail Sales & Market Presentation
- Snack Bar Retail Sales & Market Penetration of Nutrition Bars
- Organic & Conventional Confectionary Sales in 2005
- U.S. Organic Dairy Sales 1997-2005
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