In
this 24-page issue, for the first time ever, NBJ looks at supplement
sales according to health condition; analyzes Rx, OTC and supplement sales....
Excerpt from overview….
With
77 million or 28% of Americans now 50 and older, achy joints, hot flashes,
indigestion and other symptoms of maturity are increasingly the subject of
conversation. They are also increasingly the subject of requests for information
here at Nutrition Business Journal: “How big is the market for menopause
supplements? Joint care supplements? Colds and ’flu? Anti-Aging? Cholesterol
support and heart health?
While historically NBJ has sized the supplement
market according to product categories like herbs or vitamins and by sales
channel like mass market or mail order, in this issue we break new ground by
attempting to get our arms around supplement purchases by specific health
conditions. The primary challenge of “condition-specific” research is that
many supplements are useful for more than one health condition. For example,
garlic might be used for gut health, heart health, immune health or all three.
Similarly, when shoppers buy soy supplements, is their primary concern for heart
heath, menopause or cancer prevention?
Following chart is one of the many detailed data breakdowns presented in this issue... copyright
2001, Penton Media Inc.
TABLE OF CONTENTS:
Condition-Specific Markets: NBJ looks at supplement sales
according to health condition; analyzes Rx, OTC and supplement sales; invites
opinion on supplement branding and condition-specific marketing...1-7
Chronic conditions become focus of Rx-to-OTC switching......8
Heart Health: Arkopharma, Enzymatic Therapy, Pharmavite,
Twinlab and Wakunaga expand interest in cardiovascular category...
9-12
Women’s Health: Marketshare coalesces in fragmented
market, featuring AmeriFit, GlaxoSmithKline, Novogen, Rainbow Light and
Transitions for Health...13-17
IMAGINutrition reviews recent patents related to
heart health, women’s health and gut
health.........12,15,18
National Enzyme Company maintains good growth in gut
health.....17-18
Pre- and Probiotics: Jarrow, Naturally Vitamins and New
Chapter predict a strong future for gut
health supplements...19-20
Q&A: Nutrition 21 reflects on experience in diabetes
category...21-22
Leiner
finds Body Benefits icons beneficial to business...23
Companies Featured Include:
American Heart Association,
American Herbal Products Assn, American Pharmaceutical Association, AmeriFit
Nutrition, Arkopharma, Baker-Dillon Public Relations, Bayer Corporation, Baylor
College of Medicine, Chattem, Consultants Assn. for the Natural Products
Industry, Consumer Healthcare Prod Assn, Council for Responsible Nutrition,
Diabetes Research Working Gp, Dietary Supplement Education Alliance, Enzymatic
Therapy, Federal Trade Commission, Forbes Medi-Tech, GlaxoSmithKline, Harris
Interactive, Health from the Sun, IMAGINutrition, IMS Health, InterHealth
Nutraceuticals Inc, Jarrow Formulas, Johnson & Johnson, LDI Group Inc.,
McNeil Consumer Healthcare, National Enzyme Company, National Institute for
Health Care Management, National Nutritional Foods Assn, Naturally Vitamins, New
Chapter, North American Menopause Assn, Novartis Consumer Health SA, Novogen
Nutrition, Pharmacia, Pharmanex, Pharmavite, Rainbow Light, Retail Insights,
Roper Starch Worldwide, Schaper & Brümer, SmithKlineBeecham, Spins,
Standard Homeopathic Company, Sunsource, The Hartman Group, The Lake Group, The
Natural Marketing Institute, Transitions for Health, TwinLab, Wakunaga of
America, WellPoint Health Networks, Whitehall Robins
