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Article excerpted from Nutrition Business Journal, April 1999: Niche Markets
Notes From the Road
NBJ's Executive Editor Tom Aarts recounts his recent travels to tradeshows in the U.S. and Europe and shares his thoughts about the global nutrition industry.
Three major industry conferences and tradeshows followed fast on each other's heels this Spring. In March was New Hope's Natural Products Expo West in Anaheim, Calif, which was bigger, faster and more hectic than ever, with 31,000 attendees and 2,000 exhibitors. There were more "suits," more investors and more international companies in evidence than ever. Despite the keynote speech, which petitioned the industry to slow down (good advice for me personally), the energy at this year's show was intense-even by my standards!
645 word article in Microsoft Word...available for immediate DOWNLOAD.
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