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In this 24-page issue NBJ assesses the varying research on the consumer use of supplements, looks at early efforts to apply health econometrics to dietary supplements and the industry's future role in health care.
EXCERPT FROM OVERVIEW ARTICLE:
How much can the nutrition industry save the country in healthcare costs?
After the economy and the war in Iraq, health care ranks as the issue that most concerns Americans. When asked to name the most important problem for the government to address, respondents to a Kaiser HealthPoll Report in August 2003 ranked health care third - in a tie with terrorism at 13% and higher than national tax and budget issues, education and crime.
At the forefront of health care concerns is cost. In an ABC News/Washington Post Poll in October 2003, 78% of respondents said they are dissatisfied and 54% very dissatisfied with the cost of the nation's health care system. (54% are dissatisfied with the overall quality
of health care-the first majority in three polls since 1993.) Concern over costs was largely behind the 62% who said they'd prefer a universal health insurance program.
How fast have health care costs risen? As of the last count, expenditures…
TABLE OF CONTENTS: Consumer Research III: Overview Article .................................. 1-11
HealthFocus International finds consumers have a more positive view of health, but buying behavior is inconsistent with attitudes towards supplements ...... 12-13
Consumer beliefs towards health and wellness polarize between those embracing positive attitudes and those who don’t worry long term, according to NMI’s 2003 studies ............. 14-15
ADA study shows obesity is leading consumer concern, followed by food irradiation, dietary supplements and GMOs; parents underestimate kids’ junk food consumption ...... 16
Most seniors take supplements but want more information on labels, especially side effects,adverse reactions, dosages and interactions, AARP study finds .............. 17
Consumers take doctors’ advice to heart, but physicians still reluctant to recommend supplements despite studies showing nutrients lacking in U.S. diets ........ 18
Hartman Group research shows two-thirds of consumers reducing carb intake, a variety of motives for organic purchase, and attitudes towards healthy beverages ... 19-20
Euromonitor Consumer Healthcare attributes recovery in global sales of vitamins and supplements to exchange rates and strong demand in developing regions........ 20-21
Seven health beliefs precede action: Q&A with Jay Jacobowitz of Retail Insights .......... 22-23
COMPANIES INCLUDED:
Agency for Healthcare Research and Quality, Agriculture and Agri-Food Canada, American Assn. of Retired Persons, American Cancer Society, American Diabetes Assn, American Dietetic Assn., American Institute for Cancer Research, American Medical Assn, Blue Cross and Blue Shield of North Carolina, Blue Cross of California, Council for Responsible Nutrition, Destiny Health, DSM, Euromonitor Consumer Healthcare, Forbes MediTech Inc., Fortis Health, Glassman-Oliver Economic Consultants, GlaxoSmithKline, Harris Interactive, HealthFocus International, Henry Ford Health System, HFHS Center for Complementary and Integrative Medicine, HMO Research Network, International Communications Research, Miami Research Associates, Mintel International, National Institutes of Health, Princeton Survey Research Associates, Roche Vitamins, RTI International, St. Michael’s Hospital, The American Heart Assn, The Hartman Group, The Lewin Group, The Natural Marketing Institute, Tufts University, U.S. Centers for Disease Control & Prevention, University of Guelph, Wirthlin Worldwide, Wyeth Consumer Healthcare
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