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NBJ's Natural Pet Product & Pet Nutrition Report 2006

An analysis of markets, trends, competition and strategy in pet supplements, natural & organic pet foods and other specialty, natural petcare products.

Available for immediate download in electronic format (PDF file), NBJ's Natural Pet Product & Pet Nutrition Report 2006 presents detailed analysis on the $1.4 billion U.S. natural pet and pet nutrition market. Supplements accounted for more than half this market in 2005, and natural & organic pet foods another 36%. Overall annual growth has been between 20-25% since 2002, and NBJ forecasts continued strong growth in all categories, particularly food.

Perspective is offered on the entire conventional pet food, pet product and pet care market, and the role played by the still relatively small portion of natural products. Sales are broken down into 8 distinct sales channels (natural food stores, pet product retailers, vets, etc.) and a number of different product sub-categories. Profiles of 15-20 pet food and pet supplement companies provide examples of how firms are going about fueling and managing growth in this emerging market. (See table of contents and table of exhibits for more information.)

NBJ's Natural Pet Product & Pet Nutrition Report 2006 is designed for companies participating in or evaluating this market and can be of value to business planners, investors, product developers, ingredient suppliers and others requiring an accurate snapshot of the business of natural pet and pet nutrition products.

The report provides market quantification in over 20 tables and graphs and more than 50 pages with a market forecast to 2010. Sections are also devoted to retail, with profiles of the major pet chains and WalMart activities in natural products, the emerging category of certified organic foods, and opportunities like pet treats and coat and body care.


TABLE of CONTENTS
Untitled Document

1     Natural Pet & Pet Nutrition Product Market 5
  1.1   Data Summary and Forecast 5
  1.2   Introduction 7
  1.2.1 Specialty Retail Rules Pet Products, But Natural Channel is Growing
Organic growth at 40+%. Direct sellers make a play with supplements
Natural choices top pet product trends
Seal can equal quality for pet supplements
Banish bad breath
Sit Sam, Stay Sandy		 7
7
9
9
9
9
  1.2.2 Consumers 10
  1.3 Definitions & Regulatory/Legal Issues 13
    1.3.1 Defining the Natural Pet Food Category, A Familiar Debate 13
    1.3.2 Pet Supplements in Legal Quagmire 13
  1.4 Retail 16
    1.4.1 Specialty Stores Dominant in Natural Pet Food Market 16
    1.4.2 New Retail Channels Pounce On Demand for Natural Pet Products
Natural pet products verge on mass market entry; supplement segment moves fast but faces regulatory issues
 17
17
  1.4.3 Wal-Mart Goes To the Dogs ... Naturally 20
  1.5 Product Categories 22
  1.5.1 Pet Supplement Category
Pet lovers pounce on natural remedies
Maintenance with multis
Antioxidants
Joint health
Stress and anxiety
Urinary tract health
Healthy skin and coat
Medicinal mushrooms boost pet immunity 		22
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24
24
24
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25
    1.5.2 Pet Functional Food
Pet owners look for nutrient-rich choices
Food as medicine
"Sometimes, it's as much about what's not in the food as what is in it."
Pet Nutrition 101
Pet foods get functional
Principles behind pet foods
Joint care
Skin and Coat
Supplements
Looking to the future		 25
25
26
27
27
27
28
28
29
29
30
    1.5.3 Natural Pet Treats
Only the best for pets
Natural choices
Soaring sales
 31
31
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32
    1.5.4 Organic Pet Food
Organic Task Force Recommends Same Regs for Pets as for Humans
Good Enough to Eat: Pet Food Manufacturers Raise the Bar
High-end pet foods meet USDA standards for organic human foods
Where’s the beef?
Organic a step up
Savvy consumers
The future for organic pets
The raw and the cooked
Organic pet foods and USDA standards		 33
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34
35
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36
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36
    1.5.5 Natural Personal Care: Pets
Pet Personal Care Cleans
Flora and fauna
But do they work?
Will fleas flee?		 37
37
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38
39
  1.6   Company Profiles 40
    1.6.1 Pet Promise Focuses on Building Natural Retail Potential 40
    1.6.2 Castor & Pollux Stars at Petco 40
    1.6.3 Old Mother Hubbard is Loyal to Independents and Health Food Stores 41
    1.6.4 Designing Health Inc
Veterinary offices, Petco, Petsmart, are Missing Link’s best sales channels
From Grooming Parlors to Zoos		 41
41
41
    1.6.5 Solid Gold 42
    1.6.6 Shure Pets 42
    1.6.7 Only Natural Pet Store 43
    1.6.8 Ark Naturals 44
    1.6.9 Halo Purely for Pets 44
    1.6.10 Natural Life Pet Products 45
    1.6.11 Steve’s Real Food For Pets 45
    1.6.12 Natural Pet Products 46
    1.6.13 Mud Bay Granary 47
    1.6.14 The PetGuard Company 48
    1.6.15 Multinationals 52


Table of Figures also available upon request...

NBJ's Natural Pet Product & Pet Nutrition Report 2006 is ONLY delivered in electronic PDF format. The PDF file will be available immediately after purchasing via the 'Download Now' button on the final order confirmation page. Please select *FREE DOWNLOAD* as your shipping option.

R23$995.00

 



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