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The NBJ Web Seminar on direct sales channels in the nutrition industry took place on Tuesday, July 12th from 10am to 11:30am PST. The Power Point used for this presentation is now available to download; the audio for this presentation is no longer available.
Long a relatively un-covered and under-emphasized sales channel, direct sales account for more than one-third of U.S. supplement sales, or almost $7 billion in 2004. Network marketing, practitioner sales, mail order, direct response TV, internet sales and other methods will be profiled in terms of total sales, growth and leading companies.
Outline of NBJ's July 12 web seminar on direct sales in the nutrition industry:
Direct Sales as part of the U.S. and world economy:
The growth of non-retail sales and industries with high proportions of direct sales, including nutrition
Contribution of Direct-to-Consumer Sales in the Nutrition Industry:
Sales figures and recent growth of supplement sales will be presented in the following channels:
*Multilevel or Network marketing
*Healthcare practitioners
*Mail order catalogs
*Direct response TV, radio and print ads
*Internet
Hot Topics:
Top growing product areas, new marketing and distribution tactics, multi-channel efforts, party plans and use of the Internet
Discussion of Leading Direct Sales Companies:
NBJ presents its list of the top 50 direct-to-consumer companies ranked by nutrition industry sales, with perspective on key products, major distribution channel, geographic focus and key factors for success
Growth Forecast and Q&A
Please select FREE DOWNLOAD as your shipping option so you will not be charged for shipping. The power point file will be available to download immediately after completing your order via the 'Download Now' button on your final order confirmation page.
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