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Scientific Achievement
Abram Hoffer, M.D., Ph.D.
It gives NBJ
great pride to award Dr. Abram Hoffer with
this year's Scientific Achievment award. After
nearly fifty years of work in orthomolecular
medicine, Dr. Hoffer is finally beginning to
gain recognition for his astounding accomplishments.
A true pioneer in nutrition, Dr.
Hoffer, along with colleagues such as Dr. Linus
Pauling, was one of the fathers of modern
orthomolecular medicine. Dr. Hoffer and Dr.
Humphrey Osmond discovered the treatment
effects of vitamins B3 and C on schizophrenia
and niacin on cholesterol in 1950. Continuing
to practice medicine and research, Dr. Hoffer
then went on to found the Orthomolecular
Vitamin Information Centre in British
Columbia. He has also been actively involved
in the International Schizophrenia
Foundation and editor of the Journal of
Orthomolecular Medicine In November, Dr.
Hoffer won the inagural Dr. Roger's Prize for
Excellence in Complementary and Alternative
Medicine for his work using nutrition and vitamins
to treat disease. He is one of the reasons
this industry exists, and as such we are deeply
honored to thank him for his work.
Epax
Omega-3 company EPAX is recognized
for research this year for having its
Omega-3 Alzheimer's Disease study listed as
one of the top 25 studies in 2006 by NIH's
Office of Dietary Supplements.
Investment in the Future
A.M. Todd Botanical Therapeutics
Over
the course of 2007, A.M. Todd has transferred
production to a carefully selected Chinese
manufacturer, decommissioned the Eugene
extraction plant, implemented new enterprise
management software, launched a market awareness
campaign, secured distribution
rights in North America for all of Ningbo
Green-Health Pharmaceutical products
and for CinSulin, the popular water-extracted
cinnamon product patented for blood glucose
management. The vision of management,
corporate support, and a strong staff have
enabled the rapid growth and expansion of
A.M. Todd Botanical Therapeutics and set the
stage for future success.
Health Wright Productsalso wins for
Investment in the Future. Throughout the
past year, Health Wright Products has
embarked on an aggressive growth campaign
resulting in an increase in both physical and
personnel enhancements. Health Wright
Products quickly outgrew its original 30,000
sq. ft. facility and the commitment was made to
acquire and develop a state of the art 120,350
sq. ft. facility, which has recently been completed
and is a NSF Certifi ed GMP Registered
facility. Health Wright has also invested heavily
in machinery, equipment and technology in
an effort to achieve complete accuracy at all
levels of the order process.
Innovative Technology
Living Naturally
While much of the natural
products industry had already been offered
technology options to streamline their business
processes, field sales representatives were still
calling on stores using sloppy mounds of order
forms. Realizing the need for a cleaner, faster
alternative, Living Naturally created Sales
Genius, the first PDA-based sales force automation
solution specifically designed for the
independant natural products retail industry.
Solutex
Spanish firm Solutex purifies
omega-3 essential fatty acids in the highest
concentrations in the market using its own
propietary Supercritical Chromatography
Technology, the firm says. According to the
individual who nominated the firm for this
“very novel” process, Solutex has “done what
people have been trying for decades to do, in
that the technology is only profitable if you
can boost yields high enough yields. They have
solved that problem.”
Product Merit
OmegaBrite
OmegaBrite was the first high
concentrate, high EPA omega-3 available to
the public and created awareness of the importance
of Omega-3 and the importance of
EPA as the body’s natural anti-inflammatory
molecule. OmegaBrite not only created the
category of high concentrate Omega-3 but also
elevated the standards of the entire industry for
purity, concentration and scientific efficacy.
Minute Maid Enhanced Juice Line
Minute Maid introduced a new line of 100%
orange juice products with health benefits
from added nutrients and functional ingredients.
The omega-3 juice is “a completely
novel flavor combination that is sold amongst
orange juices, so it stands out visually to the
consumers and has extremely high customer
loyalty because of the way it tastes,” the nominator
said. “This has enabled them to very
quickly build a sizeable omega-3 business.”
Kroger Active Lifestlye Line
“Private
label brands are usually followers in functional
foods, but in this case they have been leaders
and have launched products like a milk with
sterols long before anyone else has,” said the
industry member who nominated the Kroger
Company for a product merit award. Cargill
partnered with Kroger to develop and launch
Active Lifestyle fat-free milk containing the
CoroWise brand of plant sterols. The Active
Lifestyle line also contains functional food
products incorporating probiotics, omega-3s,
fiber and other ingredients.
Nestle Good Start Natural Cultures
Nestle launched the first U.S. infant formula
with probiotics to help the immune system
in 2007. Nestle Good Start Natural Cultures
contains bifidus bl, a trademarked culture to
support healthy immune systems as well as
increase antibodies to support babies’ healthy
digestive tracts. The formula also contains
DHA and ARA as well as patented Comfort
Proteins.
DanActive and Activia
Dannongets
an award for bringing probiotic yogurt and
yogurt shots into the mainstream with Activia
and DanActive probiotic yogurt products.
DanActive, launched nationwide in 2007, is
a cultured probiotic drink that contains more
than 10 billion cultures of Lactobacillus
casei and has been clinically proven to help
strengthen the body’s defenses.
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