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This special package includes a 24-page NBJ issue analyzing direct marketing in the nutrition industry and 2 data charts.
In the Direct Marketing in the Nutrition Industry III issue, NBJ's annual analysis of direct sales finds the entry of some high-rollers, a blurring of lines between channels, better use of the Internet and some welcoming of regulatory scrutiny.
You also receive the following electronic data charts:
The Top 30 Direct Channel Supplement Companies in 2002 - Chart 145
This data chart lists the top 30 supplement companies with most of their sales through Direct Channels. Direct channels include multilevel or network marketing, mail order, direct mail, catalog, Internet, practitioner and DRTV (direct response television).
Data fields for the top 30 supplement companies selling in direct channels include: *2002 Co. Sales, *2002 US Sales
*2002 Direct Supplement Sales (est.), *$M MLM Sales, *$M Mail/Catalog/DRTV Sales, *$M Internet Sales, *$M Practitioner Sales
Direct Channel Sales by Product: 1997-2002 - Chart 146
This data chart details U.S. consumer sales of Supplements, Natural & Organic Foods, Functional Foods and Natural Personal Care through the direct to consumer sales channels. These direct sales channels include Multilevel/Network Marketing, Mail Order, Practitioner and the Internet. Data is presented for the years 1997-2002.
These three items individually priced total $320, but purchased in the special package together they cost only $220. Save $100!
TABLE OF CONTENTS FOR DIRECT MARKETING ISSUE:
Direct Sales Channels: Overview Article................... 1-6
Royal Numico sells network marketer Unicity to Activated Holdings,
joining Warren Buffet and AOL/Time Warner as recent examples of big investors buying in to
direct sales ..... 7-8
USANA Health Sciences bucks supplement
industry trend with sales up 17% ............. 8-9
Entrepreneurs Low Carb Living and Pure
Prescriptions find innovative niches for
nutrition-based e-commerce sites........ 10-11
Gaiam grows through acquisition and by
expansion into retail stores ............. 12-13
Vital Living positions cardiac supplement Essentum for
practitioner channel ............ 13-14
Younger Yo u, Thunder Ridge Emu Farms and Sun Chorella blend
multiple channels to achieve sales success.............. 15-18
NBTY Inc. acquires GNC stores in the
United Kingdom .................................. 18-19
Supplement manufacturers Natrol Inc. launches Annása network marketing division and Tamsol, a media marketing company
.......................................... 19-20
Quixstar supplants Amway in U.S.; 'health'
expected to become dominant category ..... 21
COMPANIES INCLUDED:
4-Life, Activated Holdings, Alticor, American Emu Assn, America’s MLM Consultants, Amway, Annása, AOL/Time Warner, Atkins, Beauty.com, CHG Allied Inc., Christopher’s Original Formulas, Cloward and Associates, Conscious Media Inc, Custom Nutrition Service, CVS, Direct Selling Association, Drugstore.com, Electronic Retailing Association, FSC, Gaiam Inc, Global Health Sciences, Golden Gate Capital, Green Power, Grimes & Reese , Health & Diet Group Ltd., Health Strategy Consulting, Healthcare Financial Services, Inc., Herbalife, Holland & Barrett, Iagen, Immunocal, Integrated Biopharm, Legacy USA, Leisure Systems International, Low-Carb Living Inc, MAF Nutritionals, Martek, Med-Tech Pharma, Natex Georgia LLC, Natrol Inc., Nature’s Way, NatureSmart, NBTY Inc., NPI Center, NuCycle Therapy, Pampered Chef, Paxis Pharmaceuticals Inc, Pure Prescriptions Inc, Quixtar Inc., QVC, Rexall Showcase, Rexall-Sundown, Royal Numico, ShopNBC, Southern Living At Home, Sun Chlorella Corporation, Sun Chlorella USA, Synergy Plus, Tamsol, Thunder Ridge Emu Farms, Unicity Network, USANA, Vital Living, Vitamin Store, Vitamin World, Whitney & Co., Whole Foods Market, Younger You Inc.
The data charts are in excel format and will be emailed after you place your order. The issue and hard copies of the charts will be sent via your selected shipping method. (Please do not select the Free Download shipping option)
These three items individually priced total $320, but purchased in the special package together they cost only $220. Save $100!
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