Food companies launch a second generation of
growth in the $15-billion U.S. functional foods market.
.... 24 pages of detailed market data and strategic analysis of the US functional foods market.
... excerpt from the overview article & table of contents ...In the mass market, where inflation and
population growth are virtually the only ways to increase earnings, functional foods
remain of keen interest to food corporations. This interest has led to acquisitions and
alliances, in addition to a stream of new products developed in-house. The first
generation of functional foods created by the multinationals met with both success and
failure.
Campbell’s Intelligent Quisine and Kellogg’s
Ensemble were among the early casualties. Minute Maid’s Tropicana Pure
Premium calcium-enriched orange juice, Ross Products’ Health Source Soy
Protein Shake, Nabisco's Knox Nutrajoint and numerous functional
beverages and nutrient-enhanced bars (see p.5) are among the early winners. However, as
one consultant noted, "It’s too early either to claim victory or write the
epitaph for functional foods. Following chart is one of the many detailed data breakdowns presented in this issue... copyright 2000, Nutrition Business Intl, San Diego CA.
NBJ research indicates that functional foods sales reached $xx.x billion in 1998,
growing x% from an adjusted figure of $xx.xbillion in 1997. Growth has primarily come from
beverages and snack foods (mostly bars) with some contribution from dairy. NBJ forecasts
growth of x-x% for the functional foods category, which is part of the broader
$xx.x-billion 1998 U.S. nutraceuticals market. This market includes the four food
categories defined and quantified on page 3, in addition to that year’s $xx.x billion
in supplement sales.
Soy features strongly in new product development in response to the soy protein
heart health claim approved by FDA last October. One of the first soy introductions in the
cereal aisle of mainstream supermarkets was Kellogg’s
TABLE OF CONTENTS:
Functional Foods: Food, pharmaceutical and health
care firms vie for top spot pages 1-6
Beverages and bars lead functional foods category......page 5
Dannon, Nestle and Yakult test market probiotic products in the
U.S... page 7
Novartis creates Altus, a joint venture with Quaker to market
functional foods ... page 9
Gerber introduces fortified toddler foods... page 11
Mead Johnson wins market acceptance with Viactiv, explores DHA and
colostrum .... page 11
Heinz dedicates resources to organic and nutritional foods; Hain seeks
mainstream distribution... pages 13-14
General Mills announces joint venture with PTI/Dupont to develop soy
products.... pages 14.
Corporations tease apart soy ingredients and seek safety in GRAS status... page 16
Kellogg loses Ensemble but launches new soy cereal, plans to
cross-promote Worthington soy foods subsidiary..... page 17
Domestic and International NBJ Index & Stock Reporter.... pages 19-23
Companies Featured Include:
ADM Nutraceuticals, Abbott Laboratories, AltHealth.com, Altus Foods, Aquasearch Inc.,
Arkopharma, BASF, Balance Bar, Beverage Marketing Corp., Bristol-Myers Squibb, Cancer
Research Foundation of America, Cascadian Farm, Center for Science in the , Public
Interest, Central Soya, Cereal Partners Worldwide, Chr. Hansen Group, Consumer Healthcare
, Products Assn., Dannon Foods Inc., Del Monte, Drugstore.com, Dupont’s Protein ,
Technologies Int’l., Enrich International, Eridania Beghin-Say, Forbes Medi-Tech,
Foundation for Innovation in Medicine, GNC, GalaGen, General Mills, General Nutrition
Centers, General Nutrition Companies, Gerber Products, Grocery Manufacturers of America,
Groupe Danone SA, H.J. Heinz Company, Hain Food Group, Hansen Natural Corp., Harvard
University, Healthzone.com, Indiana University, Kellogg, Kraft, Kroger , Lifeway Foods,
Linda McCartney, Lucas Meyer, MET-Rx Nutrition, Matsusho Co., McNeil, McNeil Consumer,
Healthcare, Mead Johnson Nutritionals, Meadow Lea, Merck Co., Minute Maid, Muir Glen,
NBTY, Nabisco, National Institute of Health, Naturade , Natural Vitality, Nature’s
Path, Nestle, Nestle USA, New Chapter, Novarits, Novartis AG, Novartis Consumer Health,
Nutri-Pharma ASA, Nutricia, Nutricia USA, Oakmont, Omni Nutraceuticals, PepsiCo, Phlo
Corp, Pilot Therapeutics, Quaker Oats , Raisio, Rexall Sundown, Ross Products, Royal
Numico, SDV, SKW Trostberg AG, Slimfast Foods Co., SmartBasics.com, Snack Ventures Europe,
Snapple, Sobe, The Bowditch Group, Traco Labs, Tropicana, UBIC, Unilever, University of
North Carolina, VitaminDiscount.com, WebMD, Worldwide Sport Nutritional Supplements,
Worthington Foods, Yakult. |
