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March 2001: Niche Markets IV: Whatever Happened to Herbs?

This issue provides 24 pages of detailed data and strategic analysis of the new emerging niche products exploding onto the nutrition industry.

When a market matures and consolidates, people start looking for niches. This dynamic is playing out in the nutrition industry.  A plunge in herbal supplement sales is challenging the industry to reassess its market potency. At the same time, companies are realizing new growth opportunities in women's supplements and low-carb diets. 

TABLE OF CONTENTS:

Overview: The herbal supplement market serves as a microcosm of what a combination of negative trends can do to a niche in the nutrition industry. This special section looks at the numbers, reasons for the decline and what can be done about it in discussions with experts, associations and companies across the value chain....... 1-10

Europe’s top herbal consultants discuss their take on the tough U.S. market, with comparisons to Europe and ideas for revival............. 12-13

Glucosamine sales continue strong growth in a healthy joint care market that also includes Chondroitin, MSM and SAMe.................. 13

Women’s supplements prove a strong niche as soy, red clover, black cohosh, valerian and condition-specific proprietary blends all post high growth in a difficult supplement market... 14-15

Sales of SAMe sustain growth in 2000, and new science and clinical studies looks likely to keep the niche growing...16-17

Lutein is one of the newer contributors to the still-healthy antioxidant niche...... 18-19

Low-carb diets make an appetizing product niche for pioneer brands Atkins and Keto, but lively debate continues on which diet is best for which condition...19-21

NBJ Stock Reporter: The first quarter of 2001 ends with a thud...22-23
 

Companies Featured Include:

Abbott Laboratories, AMCON DistributorsAmerican, Botanical Council, American Heart Assn, American Herbal Products Assn, American Home Products, Amway, APTEI, Atkins Nutrition, BASF, Bausch & Lomb, Baylor University Medical Center, Botanicals International, Bronx (NY) Veterans Affairs Medical Center, Cedars-Sinai Integrative Medicine Medical Group, Changes International, Corley-Jensen, Costco, Council for Responsible Nutrition, Cyanotech Corp, Enzymatic Therapy, Food for Health, Galaxy Nutritional Foods, GNC, GlaxoSmithKline, Global Health Sciences, Hauser Inc., Healthcentral.com, Healthshop.com, Indena USA Inc., Information Resources Inc, Institute for Neutraceutical Advncmnt, Johnson & Johnson’s,  Kemin Foods,  Knoll Pharmaceutical, Leiner Health Products, Life Services Supplements Inc, Mothernature.com, National Institutes of Health, Natrol, Naturade, Natural Products Expo, Nature’s Sunshine, NBTY, Novagen, NutriLife, Pharmavite, PhytoPharm Consulting, PR Nutrition,  Pure World, Quality Botanical Ingredients, Rexall Sundown, Royal Numico, Royal Wessanen, Sam’s Club, Schaper & Brummer, Scientific Cooperative for Phytomedicines,  Spins, SusanLoveMD.com,  The Hartman Group, Tree of Life,  Twinlab, U.S. Pharmacopia, University of Rome



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