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This issue provides 24 pages of detailed data and strategic analysis of the new emerging niche products exploding onto the nutrition industry.
.... When a market matures and consolidates, people start looking for niches. This dynamic is playing
out in the nutrition industry. Large companies are participating in healthy and functional foods by
acquisition (e.g. Kellogg buying Worthington; Kraft buying Balance Bar and Boca Burger; and
Nestle buying PowerBar). At the same time, people are carving up the market into workable
product and consumer channel niches.
TABLE OF CONTENTS:
Niche Markets: NBJ’s annual compilation of key markets too small for an entire issue but just so hot they can’t wait.
The weight-loss business will total an estimated $34 billion in 2000, but only a small percentage
are nutritional or natural products in the strictest sense........ 3-5
Acquisitions have heated up the $860-million nutrition bar business, with Balance Bar, PowerBar,
Met-Rx and Worldwide all being acquired in the first two months of 2000................. 5-6
The emergence of essential fatty acids as supplements and food additives has attracted
numerous competitors in fish, plant, and algae oils... 7-13
Natural pet care products take a $200-million bite out of the $12-billion pet product market... 13-15
Natural personal care products continue growth and penetration of $36-billion U.S. health & beauty
care market... 16-18
NBJ’s domestic and international stock reporter shows a welcome positive trend in NBJ Index stocks
and looks at prominent merger and acquisition activity .... 19-23
Companies included in this issue:
Altus Food company, American Dietetic Association, American Heart Assn. , American Holistic
Veterinary Medicine Assn., American Oil Chemists Society, American Pet Products Manufacturers
Assn, Amway Ventures Inc., Animals Apawthecary, Ark Naturals, Aubrey Organics, BASF, Balance
Bar Company, Barnes & Noble.com, Berg Lipids, Bioriginal Food & Science Corp., Burt’s Bees,
Celestial Seasonings, Clover Corp. Ltd., Consumer Healthcare Products Assn., Council for
Responsible Nutrition, Country Life, Croda Oils, Dancing Paws, Denofa, EAS, Genisoy, Global Health
Sciences, Green Mountain Herbs, Group Danone, Gulf Coast Nutritionals, Hain Food Group,
TheHealth From The Sun, Heinz, Henkel KgaA, Kiss My Face, Kraft Foods, Laboratorie Arkopharma,
MET-Rx Engineered, Nutrition, Martek Biosciences, Merck KgaA, Marketdata Enterprises Inc.,
Metabolife, MotherNature.com, National Fisheries Assn., National Institute of Health, Nature’s
Sunshine, Nestle, Nestle SA, Novartis AG, Ocean Essentials, Ocean Nutrition Canada Ltd., Omega
Nutrition, Omega Protein, OmegaTech Inc., PR Nutrition, Philip Morris Companies, PowerBar Inc.,
Pronova, Quaker Oats, Rainbow Light Nutritional Systems, Raisio Group, Rexall Sundown Inc.,
Roche, Roche Vitamins, Sloan Trends & Solutions, Solid Gold Health Products for Pets Inc.,
SportPharma, Tom’s of Maine, Twin Laboratories Inc., Unilever PLC, Valio Vermont Pure Holdings,
Vitaminshoppe.com, Weider, Worldwide Sports Nutrition.
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