This 24-page issue is a compilation of
key results from leading consumer research companies and their perspectives on supplement
and functional food usage, demographics, psychographic buying patterns, consumer concerns,
influence of media and other factors affecting consumer buying patterns.
Following chart is one of the many detailed
data breakdowns presented in this issue...copyright 2002, Penton Media Inc.
U.S.
Consumer Supplement Use, 2001
Population
Supplement
Sales
 
Source: NBJ, total sales of $17.6 bil in 2001
includes vitamins, minerals, herbal, sports, meal replacements and specialty.
TABLE
OF CONTENTS:
Consumer Research II: NBJ rounds up the latest in consumer
research, presents data on supplement usage........ 1-4
DSEA poll highlights robust supplement usage—and need for
consumer education……….5-6
Prevention’s research department finds health-diet link
growing stronger …………………..6-7
Q&A with The Hartman Group: Mid-level consumers are a rich
target for marketers………8-9
Q&A with HealthFocus: International study finds differences and
similarities between consumers of many nations 10-11
RoperASW tracks consumer attitudes to supplements, GMO, environment……………….12-13
SPINS analysis of scanned purchase behavior complements retail data……………………14-15
Sloan Trends’s TrendSense tracks product lifecycles
through a forest of media coverage and consumer attitudes. 15-16
Well Beings and Food Actives account for half of Health & Wellness
spending, according to NMI’s new consumer segmentation 17-18
Walnut Acres survey shows confusion but also strong interest in
organic food….18-19
Sterling-Rice Group finds direct benefits sell organic food best............ 20
Collins Youngclaus pioneers patient-consumer advertising of
functional foods… ….21
Hispanic consumers show brand loyalty; Efficient Labs
finds TV effective in marketing to Hispanic consumers....22-23
Companies Featured Include:
ACNielsen,
Acirca Inc., AHA Council of Cardiology Nurses, ALCT, American Dietetic Assn., Anthony
Baradat Iglesias, Advertising Public Relations, Assn.of Hispanic Adv’g Agencies, Boca
Foods, Centers for Disease Control, Collins Youngclaus Advertising, Consumerlab.com,
Dietary Supplement Educ. Alliance, Dietary Supplement Info. Bureau, Efficient Laboratories
Inc., Food Marketing Institute, General Mills, Harris Interactive, Hartman Group, Health
Focus International,, Hispanic Business Inc, Horowitz Associates, IMAGINutrition, Inc.,
Intramedicine, Kaiser Family Foundation/Kennedy School of Govt, Natrol Inc, Natural
Marketing Institute, Omega Protein, Polk Company, Prevention, Preventive Cardiovascular
Nurses Assn, PT&Co., Rodale Inc,, Roper ASW,, Santiago and Valdes Solutions, Sloan
Epidemiology Unit of the Boston School of Medicine, Sloan Trends & Solutions, SPINS,
Sterling-RiceGroup, Strategy Research Corp, Tropicana, U.S. Census Bureau, University of
Arizona, WalnutAcres
|
