March 1998: Sales & Marketing


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24 pages of detailed analysis of the sales & marketing function in the nutrition industry.

After years of growth by distribution, the nutrition industry is making definitive investments in national marketing to build brand equity.

Trade marketing is giving ground to consumer marketing, and budgets are getting bigger, as NBJ First Annual Sales & Marketing Survey confirms.

Blue Sky transitions from a regional to national marketing plan and takes charge of the natural soda aisle.

Frontier Cooperative turns over a new marketing leaf and invests in getting to know consumers better.

Gardenburger spends on aggressive ad campaign.

Boericke & Tafel continues strong marketing push for homeopathic products.

Plus why companies must become brand experts (Q&A with Gauger & Silva) and are public relations the industry’s perfect match?

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