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In this 32-page issue, NBJ reviews the U.S. Organic Food Industry which continues on a 20% growth trajectory in 2003 to $10.4 billion, spurred by 'organic' growth and new consumers, companies and categories.
Excerpt from overview article:
Organic industry pushes deeper into conventional channels, players enter and undeveloped categories take off.
Organic foods are hotter than a barbecue pit on the fourth of July. In response to growing consumer acceptance,
organic food manufacturers expanded their portfolios in 2003, exploring new categories and offering a greater variety of organic products. Multinationals also strengthened their commitment to the organic sector,
while entrepreneurs proved it’s not too late to make a splash—especially in undeveloped categories. “Some have said the entrepreneurial phase is over,’” observed Clark Driftmier, senior vice president of the newly established
Aurora Organic Dairy. But “all of the development thus far in the organic industry is only scratching the surface... We’ve only completed step one, which is we’ve created the industry out of nothing and gotten it up and growing.”
Implementation of organic regulations in October 2002 shone a regulatory green light on the industry, boosting grower, manufacturer and retailer confidence. Consumers remained
largely oblivious to the details of organic certification, but their perception of organic food as a better, healthier choice gained ground...
TABLE OF CONTENTS:
Organic Overview .................... 1-10
Late July establishes organic cracker sales, proves it’s not too late for newcomers ............ 10
Multinationals enter: Campbell rises to the challenge of organic production; Frito Lay
snacks appeal to a new set of organic consumers; Kraft and Kellogg keep pace ............ 11-12
Efforts to accumulate scientific backing for organic food are underway: Organic Center for
Education and Promotion will report to the industry; General Mills lends support ............ 12
NBJ summarizes latest acquisitions and investments in the natural & organic space .. 13-14
nSpired targets the mass market, generates one third of sales from organic products ........ 14
Clif Bar, Numi Tea and HonestTea complete successful organic transitions ....................... 15
OTA reflects on political and regulatory challenges facing the organic industry ............... 16-17
Eden Foods maintains independence, appeals for rigorous enforcement of standards ....... 18
Fairfield Farm Kitchens targets gourmet niche in frozen prepared meals .......................... 19
Brokers, distributors and processors discuss organic produce business trends ............ 19-21
Organic juice category is still responsive to new and innovative products ...................... 22-23
Baby Food Leaders: Earth’s Best expands into toddler food; Gerber’s FITS study raises
serious concerns over the dietary habits of American children ......................................... 24-25
Retailers strengthen commitment to organic; sourcing could slow progress of private label
development (Wild Oats, Western Cooperative, Loblaw and Albertsons) ........................ 26-28
NBJ Stock Reporter looks at first quarter results and seeks the industry’s Google ........ 29-31
COMPANIES INCLUDED:
7-Eleven, Albert’s Organics, Albertsons, American Capital Strategies , Apple & Eve, Aurora Organic Dairy, B3R Country Meats, BC Natural Foods, Benbrook Consulting Services, Boston Chowda Co, C.M. Holtzinger Fruit Co., California Certified Organic Farmers, Campbell Soup Co., Carrington Laboratories, CF Fresh, Charlesbank Equity Fund V LP, Clement Pappas, Clif Bar, Coca Cola, Coleman Natural Products, Columbia Gorge Organic Fruit, CROPP, Dakota Beef LLC, Dakota Gourmet, Dean Foods Co., Distribue-Vie Fruits & Legumes Biol., Eden Foods, Fairfield Farm Kitchens, Fresh and Wild, General Mills, Gerber, GNC, Golden Gate Capital, Green Mountain Coffee Roasters, Hain-Celestial Group, Hansen Natural Corp, Harris Interactive, Hartman Group, Healthy Beverage Company’, Honest Tea, Horizon Organic Dairy., Information Resources Inc, International Multifoods Corp, J.M. Smucker Co, Kellogg, Kettle Valley Dried Fruit Co, Kraft Foods, La Tortilla Factory, Leiner Health Products, Loblaw Co, Lundberg Farm, Martek Biosciences, McDougall & Sons, McLean Marketing, Natrol, NBTY, North Castle Partners, Northcoast Co-op, nSpired Natural Foods, Nu Skin Enterprises Inc., Numi Tea, Odwalla, Organic Ctr for Education Promotion, Organic Meat Company, Organic Milling Co., Organic Private Label, Organic Trade Assn, Organic Valley Family of Farms, Pacific Organic Produce, Patagonia, Penn Valley Farms/Hans’ Sausage, Pennfield Corp., PepsiCo, Pro Organics Marketing Inc, Sigco Sun Products Inc, Simply Organic Ltd, Small Planet Foods, Smuckers, SPINS, Spired Natural Food, Stahlbush Island Farms, Straus Communications, SunOpta Inc, Tofutti Brands Inc., Topco Associates LLC, TransFair USA, Unified Western Grocers, United Natural Foods Inc., United Soybean Board, University of California Davis, USBX Advisory Services, Watsonville Coast Produce, Western Family, White Wave, Whole Foods Market, Wholesome Harvest, Wild Oats, Wild West Organic Harvest Co-Op Assn, Wizard’s Cauldron
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