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In this 32-page issue NBJ covers the $15.7 billion sports nutrition & weight loss market in 2004.
Excerpt from overview article:
A frontrunner in nutrition industry growth since 1996, the sports nutrition & weight-loss (SNWL) sector stumbled last year, losing momentum in some key categories. Market saturation and consumer confusion provided a backdrop for the segment’s 2004 performance, but center stage was the
low-carb movement, which by all accounts peaked in 2004. Adding to the challenge was a regulatory crackdown on prohormones in January 2005, following the far more dramatic
ephedra ban that locked in April 2004—from which the weight-loss pill segment has yet to recover.
Low-carb mania had wide-ranging effects, recasting the weight loss industry and significantly disrupting business for many manufacturers and retailers while creating opportunity for others, who are now defending the recent
decline in low-carb sales as a ‘necessary readjustment’
in the market. Those food businesses hurt by the initial wave of low-carb demand have been left wondering how best to
reposition their brands and recoup losses.
Sports nutrition & weight-loss sales tallied $15.7 billion in 2004, according to NBJ research,up...
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Figures included:
- U.S. Sports Nutrition & Weight-Loss Market, 2001-2004 (Includes: Weight-Loss Pills, Weight-Loss Liquid Meal Supplements, Low-Carb Foods, Sports Supplements, Nutrition Bars, Sports/Energy Beverages)
- Top SNWL Companies in 2004
- Top Nutrition Bar Companies 2003-2004
- Low Carb Sales 2003-2004
Table of Contents:
Sports Nutrition & Weight Loss: Low-carb and bars create tumultuous year as the SNWL
market expands to $15.7 billion: Category, science and sales data review .......................... 1-10
Health clubs and gyms are a growing source of sales for SNWL products ........................... 11
M&A: Opinions vary on the acquisition of EAS; and GNC faces up to change ....................... 12
Nutrition bars slow dramatically—but don’t blame it all on low carb ................................. 13-16
New leaders in weight loss supplements: NBJ talks with manufacturers and suppliers ...... 16-20
Etailer Bodybuilding.com considers the year on line, and Nutrition Depot gives a retail
chain’s view of trends in sports nutrition and weight loss ................................................... 20-21
Ultimate Nutrition considers opportunities posed by low-carb, bars and other trends .......... 22
Low Carb Creations and Specialty Cheese Co. adjust to the new realities of low-carb
retailing and manufacturing in what turned out to be a boom-and-bust category ............... 22-24
Energy Drinks at $1.56 billion: Hansen Natural makes Monster sales; Coca-Cola gives
competition some Throttle; and Bad Boy takes Bong Water to the streets ........................ 24-25
If you know your demographics, athletes and celebrities can be potent elements of a
marketing strategy. Octagon and Premier Management offer endorsement insights ...... 26-27
Instone’s Leanfire takes aim at the weight loss and energy categories .................................. 28
Sales of new products and private label soften NVE’s ephedra pangs ................................... 28
Rhino Naturals offers juice bars a Boost ................................................................................ 29
Animal leads Universal Nutrition‘s band of brands ................................................................ 30
Whey prices go way up in ’04; Glanbia fixes sights on specialty customers ........................... 31
COMPANIES INCLUDED:
Abbott Laboratories, ACNielsen, Ajinomoto, All American Pharmaceuticals, & Natural Foods, American Dairy Products Inst, American Herbal Products Assn, Anheuser-Busch, Apex Fitness Group, Apollo Management, Atkins Nutritionals, Bad Boy Beverage, Basic Research, Bay Area Laboratory Coop, Baylor University, Bevnet.com, Bio Serae, Bob O’Leary Health Food, Distributor Co., Bodybuilding.com, BSN, Bumble Bar, Chattem, Coca-Cola, Colorado Baking, Constellation Brands, Cytodyne, Discovery Nutrition, DSM Food Specialities, Dynamic Health Products, Eating for Two, Ediets.com, ErgoPharm, Europa Sports Products, EAS, Fonterra, Gatorade Sports Science Inst, Glanbia Nutritionals, GNC, Goen Technologies, Growth Capital Group, Haleko, Hansen Natural Corp, Hershey Foods Corp, Higher Power, Hormel Health Labs, Hydrade Beverage, IMAGINutrition, Instone Nutrition, Integrity Nutraceuticals, Interhealth Nutraceuticals, International Health, Racquet & Sportsclub Assn, International Society of Sports Nutrition, Interpublic Group, IRI, iSatori Technologies, Jenny Craig, Kellogg, Keto Foods, Labrada Nutrition., Leiner Health Products., Low Carb Creations, Marco Hi-Tech, Marketdata Enterprises, Mars, Mead Johnson, Metabolife, MGP Ingredients, Muscletech, N-Joy Nutrition, Next Proteins, North Castle Partners, Novartis, NPD Group, NSF International, Nutratech, NutriSystem, Nutrition Depot, NVE Pharmaceuticals, Octagon, Opinion Dynamics, PacificHealth Laboratories, PepsiCo, Pharmachem Laboratories, Phytopharm, Polyphenolics, Powerhouse Nutrition, Premier Management Group, Promax Nutrition, Protech Distributing Inc, Red Bull, Rhino Naturals, Rockstar, Royal Numico, S. Spitz Co, S.A.N. Nutrition, Sanofi-Aventis, Specialty Cheese, SPINS, Sunset Brands, Taiyo, Trimspa, Ultimate Nutrition, Unilever, Universal Nutrition, Weider Nutrition Intl, Weight Watchers, Window Rock Enterprises, Zhishin, ZonePerfect Nutrition
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