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Consumers in search of prevention and cure are demanding the services from over 500,000 U.S. alternative health practitioners, propelling this diverse market to service revenues of $18 billion in 1996. Integration or at a minimum better communication with the mainstream medical community lies ahead. Practice Area Profiles include Chiropractors, Massage therapists, Acupuncturists, Homeopaths and Naturopaths. Company Profiles include Boiron, Standard, B&T and BLI in homeopathics and Standard Process and Metagenics in practitioner sales.
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