$4.1 Billion U.S. Herb Sales 2001
TABLE OF CONTENTS:
Niche Markets 2002: NBJ looks at herbs (pp.1-3) meat alternatives, natural pet
products,
sexual health supplements, branding for women, and the children’s niche..........1-4
Health claims, better taste and more variety expand meat alternative market beyond
burgers (Boca, Lightlife, Gardenburger, Sunrich)..........4-7
Natural pet stores are an emerging specialty channel; mass market ready to pounce
on
natural pet food products..........8-11
Makers of natural pet food & supplements reflect on growth and evolving
channel
demand (Ark Naturals, Halo, Natural Pet Life, Steve’s, Natural Products for Pets);
vets
remain core channel for Missing Link (p.14)..........11-14
New products for an ancient market: Prescription drugs for sexual health help grow
sales
of supplement solutions (Daily Wellness, Hauser and NX Nutraceuticals)..........15-17
Gender makes a difference: There’s no set formula, but branding strategies for
women’s
products must be carefully planned..........18
Emerita reaches $10-15 million in sales of products made by and for
women..........19
Chronic diseases affect women disproportionately, finds new report on women’s
health
by Department of Health and Human Services..........20
Daily Wellness, maker of Arginmax, may have a big seller in fertility
niche..........20
Children’s supplements tally $510 million (p.21); ChildLife doubles
sales of liquid
supplements (p.22), Herbs for Kids strengthens distribution (p.23).........21-23
