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24 pages packed with exclusive market data and analysis of the US Sports Nutrition Industry.
Sales of pills, powders, bars and beverages formulated to enhance athletic performance and recovery reached $1.26 billion in 1997 and look set to grow 6-10% this year.
Executives say the best is yet to come, however, as we are only at the beginning of the transition from sports nutrition for the serious athletes to sports nutrition for the mainstream consumer.
GNC cross-sells herbs and sports supplements.
Analysis of the energy bar market and ranking of top companies.
Profiles of Met-Rx, AmeriFIT and Weider.
HMB draft on sales of Creatine.
Q&A with Bill Phillips of EAS
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