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Specialty supplements grew 6.5% to consumer sales of $2.37 billion in 2002. NBJ's July 2003 issue, Niche Markets IV: Specialty Supplements, reviews growth and trends in glucosamine, fish & plant oils, CoQ10, SAMe, probiotics, enzymes, homeopathic remedies and more.
EXCERPT FROM OVERVIEW ARTICLE:
Specialty supplements pace supplement growth and set an example in science and product development.
Specialty supplements might just be the industry's ultimate niche category. Classified with neither vitamins, minerals or botanicals, specialty supplements comprise a catch-all category that includes enzymes, hormones, probiotics, homeopathic products, animal-derived products and others in a class all their own.
Historically, specialty supplements have enjoyed some of the industry's highest annual growth rates as individual products have exploded onto the scene...
TABLE OF CONTENTS: Niche Markets:Specialty Supplements Overview Article..............................................1-8
With practitioner acceptance rising,raw material producer Kaneka sets out
to educate the public about the benefits of CoQ10
;demand fuels innovation at Douglas Labs
.....................9
Joint health sales are flat,but usage rises; Nutramax
and Amerifit
reflect on trends ...........10
SAM-e research accumulates,but greater public
awareness is critical to growth ..................12
Weight loss ingredients soar as manufacturers
seek ephedra alternatives ...................14-15
Homeopathic sales buoyant in mass and natural
channels:Matrixx,Green Pharmaceuticals, Similasan,Standard Homeopathic and Boiron share
the good news ................................16-18
Feminine hygiene products strive for
recognition from the organic consumer ......................19
Natural cleaners claim more space,and
dollars,in natural retail stores ..........................20-21
SPINS reviews brand leadership in dietary
supplements .......................................................22
Rudi ’s Organic Bakery rises to challenge
in organic bread category ...................................24
Pet Pantry franchise delivers all-natural pet
food to your front door ......................................25
Bee product sales hum for YS Organic Bee Farms
and Beehive Botanicals ...................26-28
COMPANIES INCLUDED:
1-800 homeopathy, Abbott Labs, Advanced Biochemicals, AHD International, Alvarado Street Bakery, Amerifit, Arista Industries, Arizona Health Foods, Asahi, BASF, Beehive Botanicals, Bioriginal Food & Science, BLT Berg Lipidtech, Boiron, Chai-Na-Ta, Cognis Nutrition & Health, Consumerlab.com, Council for Responsible Nutrition, Danisco USA, Dean Foods, Douglas Laboratories, Drugstore.com, Earth Friendly Products, EAS, Ecover, FermPro Manufacturing, Food for Life, Genosis, Green Pharmaceuticals, Horizon Organic Holding, InterHealth Nutraceuticals, International Assn. Of Colon Therapists, Iowa Farm Bureau Federation, IRI, Kaneka America, Marshall-Blum Clinical Trials, Martek Biosciences, Matrixx Initiatives, Medifast, Mitsubishi, Montana Natural, Morgan-Jensen, National Enyzme Company, National Honey Board, National Institute of Alcohol Abuse and Alcoholism, National Institutes of Health, Natracare, Natural Balance, NBTY, Nisshin Flour Milling, Nordic Naturals, Nutraceutical International Corp., Nutramax Laboratories, Orcas International, Pet Pantry International, Pharmavite, Premier One, Pure World, Renew Life, Rhodia, Roche Vitamins, Rudi’s Organic Bakery, SCOLR, Seventh Generation, Similasan USA, Specialty Enzymes, SPINS, Standard Homeopathic Company, Texas Department of Agriculture, Thenaturalshopper.com, U.S. Agency for Healthcare Research and Quality, USANA, Wasatch Product Development, Weider Nutrition International, YS Organic Bee Farms
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