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NBJ's latest 40-page double issue on the $22.3 billion functional foods category.
Excerpt from overview article:
Obesity issue and low-carb food overshadow functional foods for now, but fundamentals stay strong.
The food industry has had a lot on its plate. The obesity epidemic, trans fat, low-carb food and revision of the food pyramid have all required strategic responses and diverted corporate resources.
Whether food manufacturers see health and wellness as a short-term crisis to respond to or a long-term opportunity to invest in, even foot-draggers must now be convinced that having a clear and distinct strategy for healthier foods is a good idea. How are companies responding? Major players have been reviewing the nutritional profile of their portfolios—taking out fat, calories and carbohydrates from selected products. Kraft, for example...
Figures included in this issue:
- 2003 U.S. Food Sales: Functional, Natural/Organic, Lesser-Evil & Market Standard
- 2003 U.S. Lesser-Evil Food Sales: Low-Calorie, Low-Fat, Low-Carb, Low-Salt, Low-Sugar & Other
- Sales of U.S. Functional Foods by Category in 2003
- Growth of U.S. 'Healthier Foods' from 1997-2003
- U.S. Functional Foods Penetration by Category in 2003
- Sales of U.S. Functional Foods by Principle Ingredient
- Consumer Use of Foods & Brands in 2004
- NBJ's Top U.S. Functional Foods Companies in 2003
- U.S. Low Carb Food Sales in 2003
TABLE OF CONTENTS:Functional Food Overview: Major food companies’ reaction to low carb and obesity send
functional foods off the front burner, but trends favor the $22.3 billion category ................ 1-13
Diamond of California sees nut sales rise as marketers ponder the effectiveness of qualified
health claims. Solae aims to be a ‘trustmark’ pioneer in branded ingredients ..................... 14
Trans fat mandate greases the wheels for change in supply and product development.
ADM Kao prepares for national launch of Enova culinary oil .............................................. 156
Kraft executes wellness initiatives; aims to satisfy major shift in buying patterns ................. 16
Nestle screens for health benefits, responds to diabetes and low-carb demand .................. 18
After banishing trans fat, Frito Lay ventures deeper into heart-healthy territory ................... 19
Consumers’ hybrid eating patterns inform ConAgra’s product development ........................ 21
Beverage Review: Coca-Cola sets up Beverage Institute for Health & Wellness; PepsiCo
personalizes nutrition with Tropicana Essentials, takes a chance on mid-cal soda; Cadbury
Schweppes leverages Snapple in schools and launches 7-Up Plus functional soda ........... 22
Switch Beverage wins top honors as schools change the rules about nutrition ................... 25
Water sales flow freely; Penta and eVAMOR make impression in functional niche .............. 26
Calcium suppliers PURAC and Huber bone up on a changing supply market ..................... 27
Atkins launches educational campaign to clear up misconceptions about low carb ............. 29
Health Focus describes a consumer frustrated by changing nutritional wisdom .................. 30
Q&A: NBJ chews the fat with Julian Mellentin of New Nutrition News ................................ 32
Nancy Childs sees opportunity for functional ingredients that help reduce obesity ............. 34
Canteen launches Balanced Choices vending machine program ......................................... 36
NBJ Stock Reporter looks at a first half topped by the NBJ’s large-cap companies ...... 37-39
COMPANIES INCLUDED:
ADM, ADM Kao LLC, American Diabetes Assn, American Heart Assn, Atkins Nutritionals Inc., BASF Corp, Beverage Marketing Corp, Bio Hydration Research Lab Inc., Bunge Ltd, Canteen Vending Services, Coca-Cola Company, Compass Group, ConAgra Foods, Cunningham Consulting, Deloitte and Touche, Diamond of California, Fonterra, Food Business Consulting, Food Marketing Institute, Forbes Medi-Tech Inc, Fourscore & five LLC, Frito Lay, H.P. Hood, Hain Celestial, Hansen Natural Corp, Health Focus, Huber Engineered Materials, Infinite Industries, International Bottled Water Assn, International Food Info Council, IRI’s Carb-Tracker Service, Kao Corp, Kraft Foods, Leiner Health Products Inc., Lifeway Foods Inc, Linguagen, Mintel International Group, Morgan Stanley, National Starch & Chemical Co, Natrol Inc., Nature’s Sunshine, NBTY Inc., Nestlé Group, Nestlé Waters of N America, Novozymes, Nu Skin Enterprises, Nutraceutical Int'l Corp., Opinion Dynamics Corp, Organic Valley, Paul Yamaguchi & Assoc'., PepsiCo, Perrigo Co., PURAC America Inc, Reliv International Inc., Rodale Inc., Spectrum Organic Products Inc., St. Joseph’s University, Stonyfield Farm, Switch Beverage Company, Tazo, The Dannon Co., The Hartman Group, The Natural Marketing Institute, The Solae Company, United Soybean Board, USANA, Van’s International Foods, White Wave, Whole Foods Market, Wild Oats Markets, Yamanouchi Pharmaceuticals
**NBJ defines functional foods as either products with added ingredients for health purposes, with an inherent ingredient that qualifies for a health claim or that is widely perceived by consumers as having a specific health function, or with a specific performance trait or characteristic that influences the consumer to buy it.** |
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