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Independent health
food stores and Whole Foods show healthiest gains
...24 pages of detailed market
data and strategic analysis of Retailing in the the Nutrition Industry
Excerpt from overview...
Retail sales of nutrition products rose x% in 1999 to reach $38 billion in
sales in roughly 250,000 retail outlets across the United States, or 84% of
total consumer sales from all channels in the $45.2-billion U.S. nutrition
industry, according to research conducted by Nutrition Business Journal.
Growth continued at an estimated rate of x% in 2000 based on interim data
available to NBJ, but while retail is still growing at a healthy pace, it’s
slower than the double-digit annual increases savored throughout most of the
past decade. “The softening that started in the third quarter of 1998 has
continued,” said Danny Wells, president of Danny Wells and Associates
(Martinez, Calif.), a consulting firm for retailers in the natural products
industry. “This has affected some channels more than others.”
Following chart is one of the many detailed data breakdowns presented in this issue... copyright 2001, Nutrition Business Intl, San Diego CA.

TABLE OF CONTENTS:
Overview: Retailing
in the Nutrition Industry 1-5
Data charts detailing sales breakdown in nutrition industry
retail channels in 1999 with preliminary data on 2000 3-4
Supermarkets devise "whole health" strategies to
respond to consumer demand for natural products 6-8
Size and consistency favor Whole Foods; Wild Oats announces
store closures 9
Former supermarket executive plans expansion for Earth Fare;
real estate remains the challenge for independent "healthy
supermarket" chains 10
Drugstore giant CVS expands supplement offering, reports growth
in the category 11
Supermarkets improve the quality of private label lines—and
that includes organic 12
GNC president reports good year; claims specialty chain has 14%
share of supplement retail sales 13-14
Specialty vitamin chain Seattle Super Supplements bucks
negative trends to end the year up 20% 15-16
Research reflects on buying patterns and the natural products
consumer (Natural Marketing Institute, Multisponsor Surveys and
Food Marketing Institute) 16-17
Industry Outlook 18-19
NBJ Stock Reporter: Review of December and year 2000 performance
20-23
Companies Featured Include:
AMBI Inc., Adams Harkness & Hill, Advantage
Marketing Sys, Albertson’s, BASF, Basha’s Supermarkets, Baywood
International, CVS Corporation, Coca-Cola, Consumer Healthcare Products Assn.,
Copps Food Centers, Council for Responsible Nutrition, Danny Wells and Assoc.,
Earth Fare, Earthrise Nutritionals, Eastman Chemical Co, Food Marketing
Institute, Fruit Chips BV, Galaxy Nutritional Foods, Gardenburger, General
Merchandise Distributors Council, General Nutrition Centers, Genuardi’s Family
Markets, Global Health Sciences, HealthFocus, Horizon Organic, Information
Resources Inc., Intramedicine Inc., LifeScience Technologies, MotherNature.com,
Multisponsor Surveys, NBTY Inc., Natrol, Nature’s Sunshine, Nike, Nu Skin
Enterprises, Odwalla, Omni Nutraceuticals, Pharmaca Integrative Pharmacy,
Pratt’s Foods, Private Label Manufacturers
Assn., Pure Encapsulations, Quigley, Royal Numico, Royal Wessanen, Scandinavian
Clinical Res., Seattle Super Supplements, Super Nutrition, Takeda Vitamin USA,
The Body Shop, The Hain Celestial Group, The Hartman Group, The Natural
Marketing Inst, Traco Labs, Tucker Anthony Capital Markets, Twinlab, U.S.
Bancorp Piper Jaffray, U.S. Food and Drug Administration (FDA), United Natural
Foods, United Supermarkets, VitaminShoppe.com, Warner-Lambert, Wegman, Weider
Nutrition, Whole Foods Market, Wild Oats, XCEL Medical Pharmacy
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