
Next step in integration proves
challenging and rewarding.
This 24-page issue is NBJ's definitive annual assessment of complementary &
alternative medicine services with features on chiropractic, naturopathy,
massage therapy, homeopathy and TCM & acupuncture. Includes a special
focus on supplement sales by practitioners and NBJ's ranking of top ten
companies.
Following chart is one of the
many detailed data breakdowns presented in this issue...copyright 2002, Penton
Media Inc.

TABLE OF CONTENTS:
Complementary & Alternative
Medicine IV: NBJ updates readers on the latest developments in the $30-billion CAM services market.......
1-5
Emerging status of acupuncture,
traditional Chinese medicine (TCM), chiropractic, massage therapy, naturopathy
and homeopathy 6-7
Practitioner supplement sales reach
$1.2 billion; ranking of top manufacturers; Douglas Labs and Standard
Process reflect on the growing circle of CAM customers......................
8-9
NBJ
reviews developments at two integrative clinics: George Washington Center and
Duke Center for integrative medicine…………..9
Lotus Herbs, Mayway, Sun Ten and Crane Herb enjoy
steady growth in sales of Chinese herbs as demand for CAM services rises......
10-11
Dr. David Eisenberg of Harvard’s
integrative medicine division believes collaboration with supplement industry
is vital to growth of CAM...... 14-15
Georgetown University medical
school is first to make complementary medicine part of required curriculum......
16-17
From discount to covered benefit,
executives from American Specialty Health Networks and Anthem &
Lifestyle Advantage report progress for CAM insurance.................. 17-19
Natural HealthLink develops
coaching software and purchasing cooperative……..19-20
Stock Reporter: 2001 in review. 21-23
M&A
Update: Review of deals in functional foods…………..26-28
Companies Featured Include:
Advanced
Nutraceuticals, American Academy of Medical Acupuncturists, American Assn. of
Oriental Medicine, American Assn of Naturopathic Physicians, American
Chiropractic Association, American Dietetic Association, American Massage
Therapy Assn, American Specialty Health Networks, Anthem Blue Cross and Blue
Shield, Archer Daniels Midland, Bastyr University, Bernard Osher Foundation,
BioProgress International, Boehringer Ingelheim, Brion Herbs, Center for
Federal Government, Center for Medicare, Center for Mind Body Medicine, Cetalon
Corporation, Chinese Herbal Medicine Coalition, Collaboration for
Healthcare Renewal, Crane Herb Company, Dairy Crest, Dietary Supplement
Education Alliance, Douglas Laboratories, Dr. Dean Ornish’s Prev Medicine
Research Inst, Duke Center for Integrative Medicine, Duke University Medical
Center, Expert Health Systems, Fusion Capital, Futurebiotics, Galaxy Nutritional
Foods, Gardenburger, General Nutrition Companies, George Washington Ct for
Integrative Medicine, Georgetown University, Hain-Celestial Group, Harvard
Medical School, Harvard Vanguard Medical Associates, Health Coach Systems
International, Health Concerns, Herbalife, Homeopathic Educational Services,
Horizon Organic, Integrative Medicine Communications, International Vitamin
Corp., Invictus, Kan Herbs, Kraft Foods, Lifestyle Advantage, Lima NV, Lotus
Herbs Inc., Mannatech, Mayway Corp., Medicaid Services, MediHerb, National Board
of Chiropractic Examiners, Natl Ctr for Complementary and Alternative, National
Center for Homeopathy, National Institutes of Health, National Integrative
Medicine Council, Natural Health Trends, Natural HealthLink, NBTY, New Herb,
Novogen, Nutraceutical International, Nutripharma, Nutrition, Omni
Nutraceuticals, Opinion Research Corporation International, Opta Food
Ingredients, Oriental Healing Arts Institute, PacificHealth Laboratories,
Premier Research Labs, Protein Technology International, Qualiherb, Shaman
Pharmaceuticals, Spring Wind, Standard Process Inc, Sun Ten Laboratories Inc,
The Kaiser Family Foundation’s, Thorne Research, U.S. Center for Disease
Control, United Healthcare, University of Washington, Vitafort, Western
Diversified Life Insurance Company, Whole Foods Markets, Wild Oats
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