January 1998: Natural Personal Care I


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24 pages of detailed market data and strategic analysis of the NPC market.

NPC sales reach $2.8 billion in 1997, growing at 8%-10%, out of a total health and beauty care market of $33 billion.

Breakdown by sales channels and product categories.

Ranking of leading NPC manufacturers supplying natural food stores, and coverage of MLMs.

Definitions of "natural" and crossover brands discussed.

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