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Globalization has been the business trend of the 90s, and the nutrition industry is no exception. Emerging markets, international competitors and concern over trade issues all have escalated. NBJ breaks down the $46-billion market by region and product types, with a focus on Europe as the largest market. Other markets profiled include Japan, Canada and Mexico. Company Profiles include GNC in the U.K., some small U.S. firms and German and Swedish companies expanding globally. A Regulatory Outlook of Codex standards which could define the future of international sales and competition in the nutrition industry
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