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In this 32-page issue, NBJ looks at trends, developments and statistics related to dietary supplements, OTC products and prescription drugs.
Excerpt from Overview
Condition-specific products take on a higher profile in the supplement segment and bring the industry into closer competition with OTC and Rx.
The supplement industry is no stranger to competition: competition between brands, competition between multiple ingredients targeting the same health conditions, and even competition between supplements and healthy diets or functional foods. In a broader context, supplements can also overlap—and even directly compete—with over-the-counter (OTC) products and prescription drugs, even though each is regulated differently—OTC for self-diagnosed conditions, Rx drugs to be prescribed by physicians when medically necessary, and dietary supplements for nutritional support.
Over many years the supplement industry has become steadily more condition-oriented in its approach to product development and marketing—a trend reflected in the layout of
retail aisles and in the product mix of manufacturers. NBJ’s 2006 Market Snapshot survey conducted in January 2006 provided insight into the current state of condition-specific packaging and marketing....
TABLE OF CONTENTS:
Condition-specific supplements: A look at trends, developments and statistics related to dietary supplements, OTC products and prescription drugs ...1-8
Heart health supplements target cholesterol and inflammation ... 8-10
Differentiation is the challenge amidst stiff competition for joint health sales... 11-13
Industry waits for the other shoe to drop pending full publication of GAIT trial ... 14
Fiber marketers keep gut-health message simple ...15-16
Brand versus condition marketing plays out on retail shelves ...17
Q&A: NBJ talks to BioLogic Health Solutions about market for urinary incontinence ... 17-18
Bionorica markets sinus remedy to U.S. practitioner and pharmacy channels ... 18
To be taken seriously by medical doctors, supplement suppliers should mirror the marketing approach of pharmaceutical companies, advises Dr. Narinder Duggal ... 19
Both general and condition-specific, immune health remains a broad-based category ... 20-21
Natural Marketing Institute ranks consumer use of condition-specific supplements ... 22
Nelsons aims to build stress and sleep category starting with retail display ... 23
DMV International puts a new complexion on lactoferrin for skin health ... 24
Cost studies talk to policymakers and payers in their own language. NBJ asks researchers, insurers and CAM professionals where supplements fit in ... 25-29
March of Dimes recommends more folic acid fortification; dietetic association empowers members to accept leadership in the fast-evolving field of diet and nutrition ... 30
Nutrition 21 study estimates savings of $50+billion in diabetes ... 31
COMPANIES INCLUDED:
AC Nielsen
AcademyHealth
Adam’s Respiratory Theraptcs
ADinfinitum
Agency for Healthcare
Research and Quality
Agriculture and Agri-Food Canada
Alternecare
American Diabetes Assn
American Dietetic Assn
American Heart Assn
American Oil Chemst Society
American Osteoporosis Assn
American Specialty Health
Arkansas Center for Birth
Defects Research & Prev
Bioiberica
Bionorica
Boiron
Bradley Pharmaceuticals
Centers for Disease Control
and Prevention
Ceres Consulting
Chattem
CNS
ConAgra
The Council for Responsible
Nutrition
Dannon
Dietary Supplement
Education Alliance
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DMV International
Eastern Michigan University
Endomatrix
Exponent
Garden of Life
Generation Plus
GlaxoSmith Kline
Harris Interactive
Health Plus
HealthAssure
Hyland’s
IMS Health
IRI
Jarrow Formulas
Kaiser Permanente of the
Mid-Atlantic States
Maaf Assurances
March of Dimes
Matrixx Initiatives
Medco Health Solutions
National Digestive Diseases
Information Clearinghse
National Health Stats Group
National Institutes of Health
Natl Center for CAM
NBTY
Nelsons
Neocell Corp
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Nicholas Hall & Company
Nutramax Laboratories
Nutrition 21
Oxford Health
Pharmavite
Planetary Formulas
Proliant Health Ingredients
Rainbow Light
Reliant Pharmaceuticals
Remington Health Products
Retail Insights
Rollins School of Publ Health
Scripps Center for
Integrative Medicine
Similasan
Source Naturals
Stauber Performance
Ingredients
The Danone Group
The Lewin Group
The Natural Marketing Inst
Thomas Jefferson University
Union Fédéral des
Consommateurs
University of Toronto
University of Washington
Vitacost.com
Wyeth Consumer Healthcare
XLHealth
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COMPLETE LIST OF FIGURES:
• Sales Growth in Supplements, OTC and Rx: 2000-2005
• U.S. Condition-Specific Supplement Sales: 2003-2005
• Supplements, OTC and Rx in 2005
• U.S. Heart Health Supplements
• U.S. Joint Health Products
• U.S. Gut Health Supplements
• U.S. Cold/Flu/Immunity Supplements
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