January 2007: Complementary & Alternative Medicine VII

In this 32-page issue, NBJ reviews how true integration for complementary & alternative medicine and supplements seems closer as healthcare crisis and costs cascade; plus results of a physician survey by Scripps Center for Integrative Medicine.


EXCERPT FROM OVERVIEW:

America’s escalating healthcare crisis is fueling heated debate over how to improve consumers’ health-and to what degree preventative medicine, complementary and alternative medicine (CAM) and dietary supplements should be part of the solution.

Nearly 46 million Americans are now living without health coverage, including over 8 million children. Moreover, a December 13, 2006 article in the Journal of the American Medical Assn. reported that 48.8 million people-almost one in five Americans (19.2%)-were in families spending over 10% of their family income on healthcare in 2003, an increase of 11.7 million people since 1996. Since the study’s completion, healthcare costs have continued to rise, no doubt forcing even higher percentages of the populace to spend disproportionately on healthcare-or do without healthcare services that they cannot afford.

Skyrocketing healthcare costs, coupled with epidemic rates of obesity, diabetes and other serious but often preventable conditions, are fueling pressures from the public, medical professionals and even major employers for reforms. A shift in the power balance in Congress now places healthcare reform on the front burner, though experts differ on what sort of changes would most benefit public health-and how the nutrition industry might best position itself to gain acceptance from the mainstream medical community and decisionmakers in the federal government.


TABLE OF CONTENTS:

1 - 9   Complementary & Alternative Medicine 2007: True integration for CAM and supplements seems closer as healthcare crisis and costs cascade; plus results of a physician survey by Scripps Center for Integrative Medicine
10   Scripps Centerconference raises awareness of natural remedies; physicians’ interest is patient-driven, condition-specific, and enhanced by educational outreach
11 - 12   M.D.s conclude supplements can modify risk factors and even help treat serious disease
13 - 15   Washington Watch: As power shifts in the Capitol, expect closer scrutiny of DSHEA: Industry observers forecast the hot-spots for CAM and nutrition products
15 - 16   Andrew Weil, M.D., reflects on progress and obstacles in integrative medicine
17   NBJ interviews Ruth Kirschstein, M.D., acting director of NCCAM
18 - 19   Evidence of compelling economic and health benefits needed for supplements to gain a role in corporate wellness programs. Top players consolidate the industry
20   Professional CAM associations score victories, organize to meet challenges
21   Dedicated practitioners seek a therapeutic position for yoga in healthcare
22 - 24   Jeffrey Bland of Metagenics describes nutrigenomics in personalized medicine
25   Education softens physicians’ resistance to supplements; Standard Process shares perspective from the practitioner channel
25 - 28   Specialists in practitioner supplement distribution see solid growth ahead
29 - 31   NBJ Stock Reporter: Summary of 2006 end-of-year results



COMPANIES INCLUDED:

Aligned Health Products
Alticor Inc.
American Assn. of Acupuncture and Oriental Medicine
American Botanical Council
American Chiropractic Assn
American Massage Therapy Assn
American Medical Assn
American Specialty Health
Archer Daniels Midland Co
Association of Accredited Naturopathic Medical Colleges
Axia Health Management
Banyon Botanicals
Blue Cross and Blue Shield Assn
Blue Cross and Blue Shield of North Carolina
BlueCross BlueShield of Tennessee
California Naturopathic Doctors Assn
Coalition for Natural Health
Consortium of Academic Health for Centers for Integrative Medicine
CorePower Yoga
Corporate Health Improvement Program
Corporate Research Group
CV Technologies
Deloitte Consulting LLP
Designs for Health
Early-Edge Direction
Energique
Epitome Pharmaceuticals Ltd
Gordian Health Solutions
Health Promotion Advocates
Healthways Inc.
Healthyroads Inc
Herbalife Ltd.
Integrated Healthcare Policy Consortium
Integrator Blog News & Reports
International Assn. of Yoga Therapists
Martek Biosciences Corp.
Metagenics
MotherNature.com
myhealthIQSM
National Center for Complementary & Alt. Medicine
NBTY Inc.
North Castle Partners
NutriSystem Inc.
Nutruvia Wellness
Physician’s Choice
Purity Life Health Products
Reliance Pharmaceuticals
Rosenthal Center for Complementary & Alt. Medicine
Scripps Center for Integrative Medicine
Standard Process
StayWell Health Mgmnt
Summex Corp
SunOpta Inc.
The Hain Celestial Group
The Vitamin Shoppe
Tufts University
United Natural Products Alliance
University of Washington
USANA Health Sciences Inc.
WebMD Health Corp
Wellness Councils of America
Whole Foods Market Inc.
Wild Oats Markets Inc.
Yoga Alliance



COMPLETE LIST OF FIGURES:
  • CAM Service Revenues and Supplement Sales
  • CAM Represented Just 2% of $2.1 Trillion in U.S. Healthcare Costs in 2006
  • NBJ/Scripps 2007 Survey of Conventional Practitioners’ Attitudes to Supplements
  • NBJ’s Top Supplement Companies Ranked by U.S. Practitioner Sales in 2006
  • EXCHANGE INDEX COMPARISONS
  • NBJ INDEX STOCK SUMMARY TABLES
  • Biggest Advances In Period
  • Major Consumer Marketers of Vitamins in China




BI 01.07$120.00

 



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