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Functional
drinks multiply as beverage companies seek opportunity in healthier alternatives
Beverages are one of the nutrition industry’s most
innovative and trend sensitive categories. Natural, Organic & Functional
drinks (often termed ‘Alternative’ or ‘New Age’ by market researchers)
have crowded onto the shelves of health food stores, supermarkets and
convenience stores over the last 24 months, striving to outdo one another in
variety, taste and marketing pizazz. In
this 24-page issue, NBJ takes an in-depth look at the $8 billion market
and its impact on the beverage industry.
TABLE OF CONTENTS:
NBJ looks at Natural, Organic & Functional
beverages, one of the nutrition industry’s most innovative and
fastest-growing segments.......................................................................................
1-5
NBJ’s list of top natural beverage manufacturers
and marketers............. 3
Bottled water: Mature segment finds room for
innovation: Trinity Springs; Energy Brands; and Essentia......... 6-8
Tea: Could yerba mate could be the next big
tea category? Guayaki creates a sustainable business
..........8
Celestial Seasonings rejoins corporate
America; Oregon Chai leads $24 million tea latte category;
Tazo challenges Celestial; Yogi infuses its brand with
community spirit............................................9-11
White Wave changes the face of
soymilk.............
13-15
Shelf stable juice dominated by Smucker, but
competitors differentiate with organic products and special blends .........15-16
Natural soda giant Hansen Beverage Co. slices
and dices the beverage market, acquires Blue Sky for natural
retail presence...........................................................................................16-17
$2.8-billion RTD tea category draws fire from the
FDA......................... 18
Distribution is key to success in consolidating
fresh juice market.......
19
NBJ Index & Stock Reporter.........................................................
20-23
Companies Featured Include:
Bnatural,
AMBI Inc., Adams Harkness & Hill, Advanced Nutraceuticals,
Alacer Corp., American Specialty Health Networks, BASF, Beverage
Marketing Corp., Biomune Systems, Blue Sky Natural Beverage Co,
Cadbury Schweppes, CalaGen, Celestial Seasonings, Chai-Na-Ta,
ChemConnect, Clover Stornetta, Coca Cola, Cole & Webber
Advertising, ConAgra, Dean Foods, Drugstore.com, Eden Foods, Energy
Brands Inc., Essentia Water Inc., Ferolito Vultaggio &Sons Inc.,
Georgia Mountain Water Inc., Golden Temple, Groupe Danone, Guayaki
Sust. Rain Forest Prod, Gum Tech, The Hain-Celestial Group Inc.,
Hansen Beverage Co., Healthy California, Herbalife, Horizon Organic
Dairy ,Kraft ,Leiner Health Products ,Mad River Traders ,Matsutani
Chemical, McKesson, Meadow Farms Ltd., Morgan Stanley Dean Witter,
Natrol, Natural Dairy Products Corp., Nature Made, NestleSource
International, New Organics Co., NextPath Technologies, North Castle
Partners, Nutraceutical International, Odwalla, Omni Nutraceuticals,
Oregon Chai, Organic Matters Ltd., Organic Valley, Pacific Foods,
Paracelsian, Peace Mountain Natural Bev. Corp., Pepsico, Phlo Corp.,
Pure World, Quaker Oats Co., Rachel's Dairy, Red Bull GmbH, Rockview
Farms, Rooibos Ltd., Sage Group International, Saratoga Beverage
Co., Seleect, Smucker Quality Beverage, Snapple Beverage Group Inc.,
South Beach Beverage Co., Soyfoods Center, Spectrum Organic
Products, Starbucks Coffee Co., Straus Organic Dairy, Suntory Water
Group, Takanashi, Takeda Chemicals, Tazo, The Organic Cow of
Vermont, The Perrier Group, Traditional Medicinals, Triarc Beverage
Holdings, Trinity Springs Ltd., Tropicana Products Inc., Vitago.com,
Vitaminshoppe.com, Vitasoy, Weider Nutrition, White Wave Inc., Whole
Foods, Yakult Honsha, Yogi Tea Co.
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