Release
of the U.S. Department of Agriculture's (USDA) final organic
standards in December 2000, coupled with the first health scare
related to genetically engineered foods, could make 2001 a watershed
year for organic products.
...21 pages of
detailed market data and strategic analysis of The U.S. Organic
Industry III
Excerpt
from overview...
...One
reason why the impact of the final rules will not be immediate is
that organic certification groups must apply for approval, and the
USDA won’t announce accredited certifiers until February 2002. But
efforts today are "creating the platform for a year or two from
now," said Katherine DiMatteo, executive director of the Organic
Trade Assn. "It gives companies a stable base upon which to
plan. At least now there’s a roadmap to follow."...
...According
to Nutrition Business Journal,
consumer sales of organic food and beverage grocery items in the
United States through all channels reached $x billion in 2000, a
rise of xx% from $x billion in 1999. (See table on p.9.) The largest
organic food and beverage category is produce, at roughly xx% of
total organic sales. It is also the most deeply penetrated food
category, with organic representing x% of produce sales. The
fastest-growing organic categories of significant size are packaged
& prepared foods and dairy, each in the xx% range. The mass
market is catching up to the natural food channel in sales of
organic food. NBJ estimates that x% of 1999 sales were in the mass
market, xx% through natural channels and the remaining x% through
direct channels like farmer’s markets and delivery coops. While
organic foods account for just x% of U.S. food sales, if organics
sustain an annual growth rate at NBJ’s current 3-year forecast of
xx% until 2010 and total food sales grow x% a year, organics would
reach x% by 2010, an ambitious but attainable goal in the minds of
most industry participants. (More detailed forecasts with category,
sales channel, competitive and supply chain analysis will be
available in NBJ’s upcoming report The
U.S. Organic Industry 2001 and in spreadsheets available for
download from nutritionbusiness.com.)...
Following
chart is one of the many detailed data breakdowns presented in this
issue... copyright 2001, Nutrition Business Intl, San Diego CA.
Table
of Contents:
Overview:
Organic industry review
including key trends, market data and List of Top Natural/Organic
Food Companies
1-10
Hartman
and NMI reflect on the
widening circle of organic consumers.
11
Imagine
sets out to educate sports
consumers about the benefits of organic food.
12
GMOs
threaten integrity of organic
systems, but adverse reaction to biotech foods
is likely to bolster organic food sales.
12
Ready
Pak and Natural Selection Foods lead
in organic fresh cut salads. 13
Country
Choice pursues 100% certified
organic strategy in cookies, cocoa & cereal.
14
Small
Planet Foods reflects on a
year as a division of General Mills.
15
Niche
marketer Edward & Sons maintains its record of
“firsts” in organic foods. 16
Spectrum
selects high-end grocery
targets; Frontier plans mass market strategy.
16-17
Alvarado
Street, French Meadow and Vermont
Bread prepare for rising supermarket
demand for organic and functional breads.
18-19
Stonyfield
shoots
for 50% organic sales; Lucille Farms launches organic cheese;
ShariAnn’s sees sales expand 30+%. 20-21
Companies
Featured Include:
AC Nielsen,
ADM, Alpha Baking Company, Alta Dena,
Alvarado Street Bakery, AMBI, American Egg Board,
Amy’s Kitchen, Aventis SA, Baldwin Hill Bakery,
Barbara’s Bakery, Beechnut, Boca Foods,
Bornt, Bristol Myers, Cal Organic,
Campbell’s, Carter Wallace, Cascadian Farm,
CF Fresh, Chino Valley Ranchers,
Clover Stornetta, Country Choice Naturals, Country Hen,
Dean Food, Delicious Brands, Dole, Earthbound Farms,
Eden Foods, Edward & Sons, Faribault Foods,
Food for Life, French Meadow Bakery,
Fresh Express Farms, Frontier Natural Products Cooperative,
Garden Botanika, Garden of Eatin,
General Mills, Gerber, GlaxoSmithKline, Golden Temple,
Great Eastern Sun, Grimmway Farms,
H.J. Heinz, Hain-Celestial, Hansen Natural,
Hauser, Health Business Partners, Hearty & Natural,
Herbalife, Hershey, Horizon Organic, Iceland plc,
Imagine Foods, Innovest, J.R. Wood, Kashi,
Kellogg, Kid Care Inc., Kraft, Lucille Farms Inc.,
Lundberg, Mars, Martek Biosciences, McCormick & Co.,
McFadden Farm, Misionero Vegetables,
Monterey Pasta, Mountain Sun, Muir Glen,
Natrol, Natural by Nature, Natural Selection Foods,
Natural Value, Nature’s One Inc.,
Nature’s Path, NBTY Inc., New Morning,
New Organics Co., Newman's Own Organics,
Novartis, NSpired Natural Foods, Nu Skin Enterprises,
Nucal Foods, Odwalla, Organic Farming Research Foundation (OFRF),
Organic Trade Association, Organic Valley, Orowest,
Pacific Foods, Pacific Health Labs,
Pactiv Corp., Pavich, Pepsico, Petaluma Farm,
Pete and Gerry’s, PharmaPrint,
Pillsbury-Green Giant, Pure Pak, Rainier Natural Bakery,
Raley’s, Rapunzel Pure Organics, Ready Pak Produce,
Rockview Farms, Safeway, Santa Cruz,
Sauder’s Eggs, Schroeder & Tremayne,
Seeds of Change, Shaman Pharmaceuticals,
ShariAnn’s Organic, Small Planet Foods, Solana Gold,
Spectrum Organic Prod, Spice Hunter,
Stonyfield Farm, Straus Family Creamery,
SunRich Inc.,Tanimura & Antle, The Hartman Group, Tom’s of Maine,
Tone Brothers, Trader Joe's, Tropicana,
U.S. Bancorp Piper Jaffray,
University of California, Davis,
Vans International Foods, Vermont Bread Company,
Vitasoy, Walnut Acres, White Wave, Whole Foods, Wild Oats,
Wildwood Natural Foods, Worthington
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