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24 pages of analysis and market data on those emerging "niche" products. Sales data and company profiles are featured in this rather unique issue of NBJ.
Overview article on how differentiation obliges companies to specialize by product, distribution channel, function and consumer.
Close-up look at Saw Palmetto, St. John’s Wort, Children’s Herbs, Pet Supplements, Women’s Supplements, Calcium, Magnesium, Echinacea, Shark Cartilage and Brain Supplements.
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