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NBJ's annual overview of functional foods in the U.S. looks at growth, food categories, protein, soy, omega-3, sterols, glucosamine, health claims and health headlines.
EXCERPT FROM OVERVIEW:
A more relaxed approach to qualified health claims for food, new nutritional science and upward-revised intake recommendations—not to mention media coverage of the obesity epidemic and other national health headlines—paint a picture of growing health awareness and fertile ground for functional food in the United States.
According to Nutrition Business Journal, functional foods grew XX% to sales of $XX billion in 2002, generated by an expanding range of fortified convenience foods and improved ingredients—plus better taste—than when the market took off in the mid-90s. Functional foods grew faster than the sluggish dietary supplements segment, which rose only X% in 2002. Certain functional categories—notably energy drinks, functional water and the inexhaustible nutrition bar segment—far outpaced consolidated growth...
TABLE OF CONTENTS:
Functional Foods VI Overview Article: NBJ’s annual overview
of functional foods in the U.S. looks at growth, food categories, protein, soy, omega-3,
sterols, glucosamine, health claims and health headlines.....1-11
PepsiCo shares thoughts on functional food strategy and brand acquisition.....12-14
Innovate or stagnate: The competitive energy drinks segment demands initiative; Coca-Cola,
Vancol and Jones Soda dive in with new products.....14-16
Fortitech fields strong demand worldwide for premix supply.....16-17
Science, packaging and promotions help dairy processors compete in functional foods;
Profiles of dairy innovators Mac Farms and NuVim; Energy and weight control
are impetus for yogurt drinks and smoothies.....18-22
Mass marketers get behind soymilk; leaders build share in fresh and aseptic.....22-24
Niche bars like Genisoy and ZonePerfect grow ahead of multinational
brands.....25-26
Nuture and Van Drunen Farms pursue big brands for soluble fiber
sales.....26-27
National Starch says resistance starch can help consumers reach fiber goals.....28
Solae joint venture between DuPont and Bunge reconfigures food
protein supply.....29
With expanded FDA health claim, Cargill expects new lease of life in plant
sterols.....30
Entrepreneurial zeal helps Protient compete in soy market dominated by
giants.....31
COMPANIES INCLUDED:
7-Eleven Inc., A.C. Nielsen, Adams, ADM, American Dairy Association, Anheuser Busch, AriZona Beverage Co., Associated British Foods, Atkins, Balance Bar, BASF, Baxter International, Beverage Marketing Corp., Bio Essentials, BioGaia Biologics, Bravo! Foods international, Bunge Ltd, Burcon NutraScience, Cadbury Schweppes, Campbell, Carbolite, Cargill, Central Soya, Coca-Cola, Cognis, Consumer Health Information Initiative, Cosucra, Council for Responsible Nutrition, Country Pure Foods, Dairy & Food Communications Inc, Danone Groupe, Dean Foods, DSM, DuPont, EAS, Energy Brands, Essentia Water, Forbes Meditech, Fortitech Inc., Freedonia Group, Frulatte Foods Co, Galaxy Foods, General Mills, Genisoy, Glanbia Nutritionals Inc., Glycemic Research Institute, GNC, Grocery Manufacturers Assn, Hain-Celestial, Hansen, Harris Interactive, Health Strategy Consulting LLC, HealthFocus International, Helios Nutrition, Hoffman La Roche, HP Hood Inc., Imagine Foods, Indiana University, Inobys, Joint Juice, Jones Soda, Kellogg, Kemp, Kraft, Leatherhead, Lifeway Foods, MacFarmsInc., MartekBiosciences, McNeilNutritionals, Mintel, MLOProducts, Moira Hilliam Research , National Academy of Sciences, National Dairy Council, National Starch and Chemical Co, Natural Marketing Institute, Nestle, No Fear, Novartis AG, Nurture Inc., Nu Vim Inc., Ocean Nutrition, Canada Ltd, Odwalla, OmegaTech, Pacific Health Laboratories, Penford Australia Ltd., PepsiCo, Pfizer, Powerbar, Protein Technologies, Protient Inc., Purac, Quaker Oats, RedBull, Rexall Sundown, Roche Vitamins, Sage Group International, Snapple Beverage Group, SoBe, Solae LLC, Soy Foods Center, Soyatech, Specialty Minerals Inc., SPINS, St. Joseph’s University, Starbucks, Stonyfield Farm, Striker Partners, Sunsweet Growers Inc, Systems Bioscience Inc., Talking Rain Beverage Company, Tiax LLC, Tropicana, Unilever, University of Illinois, Van Drunen Farms, Futureceuticals, Vancol Industries Inc, Watson Foods Inc., White Wave, Whole Foods Market, Wright Enrichment, Xstream, Beverage Group, ZonePerfect
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