February/March 2007: Functional Foods IX: Healthy Foods

In this 32-page issue, NBJ reviews healthy foods categories, trends, ingredients and companies. Healthy foods grew 7% to $120 billion in 2006 with functional foods up 10%.


EXCERPT FROM OVERVIEW:


Reminiscent of the corporate greening of the 1990s when industry promoted environmental issues to boardroom status, food and beverage manufacturers have been making health and wellness central to their corporate strategies. On its website, Dole refers to the “Dawn of the Nutrition Age.” PepsiCo’s chief innovation officer is also its health & wellness officer. Campbell espouses a “strategic emphasis on wellness,” and Danone’s chairman and CEO, grasping the nettle of social responsibility with both hands, has stated “that the food industry is an actor with a role to play in the field of public health.” According to a 2006 report by The City University London), which rated corporate progress against the World Health Organization (WHO) health agenda to tackle the world’s diet crisis, 8 out of 10 global food manufacturers studied had a board member responsible for health, and 6 out of 10 had a policy commitment to healthier food ranges.

The makeover comes more naturally to some companies than others, but wherever major corporations fall on the spectrum of improving the health of the global food chain—and analysts charged with measuring their progress say they’ve got a long way to go—the pressure for further improvements…

To continue reading, please order the issue below.


TABLE OF CONTENTS:

1 - 11  

Functional Foods IX: Healthy Foods Overview Article

12-13  

Polls show more consumers are checking out nutritional content

13-14   Activia makes history in the U.S. market for probiotic foods

15-17   Snack-happy consumers want it all: Kettle, Hain and Dr. Cracker oblige

17-18   Rapid roll-out of new products is key to success for Robert’s American Gourmet

18-19   Cookie monster Kraft Foods counts success in small, 100-calorie portions

19   Laura’s Bite-lettes prove wholesome junk food is a viable concept; Vitalicious sets a high bar for growth in the healthy baked goods category

20-22   RTD teas provide a reassuring refuge for soda drinkers looking for healthier options

23   Smart Spot items outpace growth of PepsiCo’s regular portfolio

24-25   Trends in breakfast cereal: Grain, sugar and organic all play a role

26   Who’s been eating my granola? Word-of-mouth marketing drives Bear Naked’s success

27-28   Early mover TSG still sees investment opportunities; Healthy Food Holdings makes three investments since 2005; list of M&As in foods in 2006

29-31   Overview of the Functional & Diet Confectionery Market: Analysis by Curtis Vreeland




COMPANIES INCLUDED:

Ancient Sun
Anheuser-Busch
Archer Daniels Midland
Ardea Beverage Company
AriZona Beverage
Barry Callebaut
Bear Naked
Bergenfield Cocoa
Beverage Digest
Beverage Marketing Corp
Bolthouse Farms
Boulder Specialty Brands
Breyers Yogurt Co
Business Insights
Campbell Soup
Catterton Partners
CBS News
Citibank
Cognis
College of St. Catherine
Danisco
Datamonitor
Dr. Kracker
DSM
Elite Fx
Emigrant Capital
Energy Brands (Glaceau)
FMI
Forbes Meditech
Fortitech
Fuze Beverage
Gallup/USA Today
General Mills
GFA Brands
Ghirardelli
Hannaford Bros
Health Poll Search
Healthy Beverage Company
Healthy Food Holdings
Hershey
Honest Tea
Inko’s
Institute of Medicine
Interstate Bakeries
Ipsos-Public Affairs
IRI
Izze Beverage
Jones Soda
Kellogg
Kepler Equities
Kerry Lipids & Culinary
Kettle Foods

Kraft Foods
Laura’s Wholesome Junkfood
Leatherhead Food Intl
Lindt
Madison Dearborn Partners
Mainstreet Ingredients
Mars
MetLife Foundation
Mintel International
MXI
Naked Juice
Navitas Naturals
NBTY
Nestlé USA
Nielsen
North Castle Partners
NPD Group
NutriSystem
Ocean Nutrition Canada
Organic Food Bar
Parade/Research! America
PepsiAmericas
PepsiCo
Pom Wonderful
Potent Foods
Power Brands Consulting
Procter & Gamble
Pure Bar
Purity Life Health Products
Robert’s American Gourmet
Roche
Rockstar
Sambazon
Senomyx
Society for Women's Hlth Res
SodaLixir
SPINS
Stallman Marketing
Stonyfield Farm
Sturm Foods
SunOpta
Sunsweet Growers
Tata Group
The City University
The Danone Group
The Hain Celestial Group
The Tata Group
TSG Consumer Partners
United Soybean Board
Van’s International Foods
Vitalicious
WhiteWave Foods
Zelda Gavizon



COMPLETE LIST OF FIGURES:
  • Share of Healthy Foods in the U.S. Food Market
  • U.S. Functional Food Sales, Share and Growth in 2006
  • Top Functional Food Companies in U.S. Sales in 2006
  • Cookies, Crackers, Salty Snacks: 100 Calorie Pack Sales in FDM
  • Beverage Segments Volume (mil gallons) Share and Growth (Q1-Q3)
  • Leading RTD Tea Brands: Wholesale Sales
  • Prominent Deals in Natural & Organic Foods and Functional Foods
  • Confections by Category & Segment in 2006
  • Confectionary Sales & Market Penetration 2004-2006




BI 02.07$195.00

 



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