Manufacturers seek innovation, settle for
reformulation. More science needed as industry finds itself in flux.
...24 pages of detailed market
data and strategic analysis of the U.S. Sports Nutrition Market…..
Excerpt from overview….
Sports nutrition is characterized
by novelty, glamour, daring—and antagonistic data. “That’s what makes it
such a compelling niche for product innovations,” said Anthony Almada, founder
and chief scientific officer of IMAGINutrition and MetaRe-sponse Sciences
(Aptos, Calif) and co-founder and past-president of EAS.
“Product innovation thrives
where there are consumers who are emphatic enthusiasts and eager to try the
latest offerings, even if the science is inconclusive,” said Almada. “There
are more innovative consumers on the far extreme of the adoption-diffusion curve
in sports nutrition (characterized by an obsessive or compelling interest in how
they look and perform) than in any other supplement segment.”
Unfortunately for sports
enthusiasts, there has been little in the way of true innovation for a few
years—since the commercialization of creatine to be precise. Manufacturers are
in a period of re-invention and reformulation but not innovation, industry
executives interviewed for this issue agreed. “Innovation provides new
solutions or improves existing solutions; it is not just new packaging or a
blend of old solutions….”
Following table is one of the many detailed data breakdowns presented in this issue... copyright 2000, Nutrition Business Intl, San Diego CA..
| Category |
1998 |
1999 |
Growth |
| Supplements |
1320 |
1420 |
8% |
| Nutrition
Bars |
670 |
860 |
28% |
| Beverages |
2170 |
2390 |
10% |
| Sports
Market |
4160 |
4670 |
12% |
TABLE OF CONTENTS:
Overview of the Sports Nutrition Industry............................................ 1-6
NBJ’s list of top sports nutrition manufacturers and
marketers.......... 3
Sports manufacturers turn to export markets to expand
sales; consumers love American-made products
7
Andro faces negative science; trade associations propose ephedra
regulations. 8
Sports supplements grow into a valuable income stream for
commercial gyms: Bally, 24-Hour, Powerhouse
8-10
Traco boosts SKW’s U.S. presence in sports nutrition.......................
11
EAS launches mass market bid with AdvantEdge...........................
12-13
Weider Nutrition: a look at international sales..............................
14-15
Logic Nutrition says low-glycemic not high protein
products are the healthy choice. ......15-16
Twinlab sets efficiency plan in motion; sports nutrition
fares best........ 17
Metabolic Response finds offering support products like
glucosamine is a winner with distributors
18
Gatorade and Red Bull dominate sports and energy
beverages.......... 19
Q&A with Nutrition 21 on the status of chromium
picolinate................ 20
NBJ Stock Reporter
21-23
Companies Featured Include:
24 Hour Fitness
Centers, Agr. E.S., AMCON Distributing
company, American Sports Data
Inc., Apex Fitmess Group Inc.,
Balance Bar, Bally Entertainment,
Bally Total Fitness Corp., Bioenergy
Inc., Body Shop International,
Bronson Laboratories, Cera
Products LLC, Chattem,
Clif Bar, Coca-Cola,
ConsumerLab.com, Cooke Pharma, Cool Fruits,
Cytodyne, Drugstore.com,
Equinox
Fitness Clubs, Exp'l and
Applied Sciences, Fantasia
Fresh Juice Company, Fitness
Holdings, Foot Locker,
Gerald McDonald & Co. Ltd., GNC,
Gum Tech, Haleko,
Hansen Beverage
Company, Imagine Foods, IMAGINutrition,
Int’l. Health, Rac
& Sports Assn., ISS
Research, Italia Advertising, Johnson & Johnson,
JW
Childs Associates, Labrada
Bodybuilding, Nutrition, Logic
Nutrition LLC, Lucas Meyer,
Met-Rx Engineered Nutrition, Metabolic Response Modifiers,
MetaResponse
Sciences, Monterey Pasta,
MuscleTech Res & Dev. Inc., Nate’s Polenta,
Natrol, Nestle, Next Proteins
International, North Castle Partners,
nSpired
Natural Foods, Nu Skin,
Nutraceutical International, Nutrition
OmniPak, Optimum
Nutrition, Organic Food Products Inc.,
PepsiCo, Power Gyms,
Power Systems Technology, Procter
& Gamble, Quaker Oats, R.W. Knudsen, Red Bull GmbH,
Rexall
Sundown, RH Investment Corp.,
Roex, Royal Numico,
SKW Trostberg, Smucker
Quality Beverage, Softbank
Technology Ventures, South
Beach Beverage Co., Spectrum
Organic Products, Sportika
Export Inc., Sporting Goods
Mftrs Assn., Systems
Bioscience, The Quigley Corp.,
Traco Labs Inc., Twinlab United Natural
Foods, United Therapeutics
Corp., University of Colorado,
Vitamin World, VitaminShoppe,
Weider Nutrition International, Worldwide Sports Nutrition, Zila
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