In this 28-page issue, NBJ offers a breakdown of 2007 U.S. supplement sales data by condition-specific category and provides a detailed analysis of supplement, over-the-counter (OTC) and prescription drug sales for the top 16 condition-specific segments, including cold/flu/immune, joint health, heart health and bone health.
EXCERPT FROM OVERVIEW:
The creation of the Dietary Supplement Health and Education Act (DSHEA) of 1994 opened the door—or, perhaps more aptly put, cracked the door—for supplement companies to be able to describe specific health benefits for various product categories. Since then, a stampede of supplement firms and ingredient suppliers have pushed forward with condition-specific marketing and product-development efforts aimed at providing more targeted value propositions to consumers looking for natural solutions to precise health needs, such as immune-system support or cholesterol management. After more than a decade of implementation, this trend shows no sign of abating and, today, one can walk into a health food store or other supplement retailer to find rows of products targeted to diabetes support, gut health or other specific health conditions.
Nutrition Business Journal began analyzing the U.S. supplement market according to condition-specific product purchases in 2001. This has allowed the industry to compare sales of dietary supplements against sales of prescription and over-the-counter (OTC) drugs, which are both inherently targeted and marketed to specific health conditions. It has also helped the industry gain a greater understanding of how the supplement industry is performing within the larger national healthcare arena and identify where there might be further opportunities for growth. For instance, although they currently own only a small slice of the diabetes health products market, nutrition firms have the potential to make significant inroads with innovative new products in this category.
Of course, estimating condition-specific supplement sales remains challenging. This is because many supplements are useful for more than one condition, and it cannot be known precisely why a person purchases a specific supplement. For instance, when consumers buy fish oil pills, are they doing it primarily to support their heart health or brain health? Or is it for other reasons? Since we began doing our condition-specific modeling, NBJ has addressed this issue by allocating a percentage of sales in each of our 113 product categories to particular conditions, based on our analysis of how and why these particular supplements are generally used. So, for example, 100% of glucosamine and chondroitin sales are slotted into the joint category because these products are primarily targeted to this condition. But, for a multi-use supplement such as psyllium, its 2007 sales have been divided among the heart, digestive, diabetes, anti-cancer and cold/flu/immune categories, based on our analysis of how psyllium is typically used by consumers.
Based on this analysis, NBJ estimates that the top 16 health conditions—which range from general health to vision health—accounted for 92% of U.S. supplement sales in 2007. Not including the sports/energy/weight-loss and general health categories (which, not surprisingly, make up the bulk of supplement purchases), the top three condition-specific categories tracked by NBJ are cold/flu/immune, joint health and heart health.
To continue reading, please order the issue below.
TABLE OF CONTENTS:
LIST OF FIGURES:
|Supplement and ingredient firms remain committed to health condition-specific products, which accounted for 92% of U.S. supplement sales in 2007.
||1 - 6
|NBJ’s Condition-Specific Category Analysis: We offer a breakdown of NBJ’s 2007 U.S. supplement sales data and a supplement, OTC and Rx market analysis for the top 16 condition-specific categories
||7 - 12
|Following a promising start that failed to materialize into full-blown success, LifeVantage Corp. aims for a sales comeback for its anti-aging pill, Protandim.
||13 - 15
||The joint health category remains appealing to supplement and ingredient firms eager to fill the void created by recalled Rx joint drugs.
||16 - 17
||Primus Pharmaceuticals takes medical food route to help osteoarthritis sufferers.
||No longer embarrassed to broach the subject of gut health, U.S. consumers fill up on probiotics and other digestive health aids.
||19 - 21
||Hoping to claim their slice of the diabetes pie, nutrition firms court consumers with a growing range of blood-sugar management supplements and functional foods and beverages.
||22 - 24
||Much work remains in U.S. battle against ‘diabesity,’ author Francine Kaufman, MD, says
||NBJ’s Stock Reporter: The U.S. economy taking its toll on many industry stocks.
||26 - 27
- U.S. Condition-Specific Markets Growth: 2000-2007
- U.S. Condition-Specific Supplements, OTC & Rx Revenues & Growth ($mil): 2007
- U.S. Condition-Specific Sales: 1999-2007
- $7.1 Billion U.S. Condition-Specific Cold/Flu/Immune Market in 2007
- $1.5 Billion Condition-Specific Heart Health Supplement Market in 2007
- U.S. Condition-Specific Brain Health/Mental Acuity Product Sales: 2003-2007
- $223 Million U.S. Condition-Specific Vision Supplements Market in 2007
- U.S. Consumer Antioxidant Supplements Market Sales & Growth: 1997-2007
- U.S. Condition-Specific Joint Health Product Sales: 2000-2007
- $937 Million U.S. Condition-Specific Digestive Health Supplements Market in 2007
- U.S. Condition-Specific Diabetes Supplements Market Sales & Growth: 1997-2007
- NBJ Index Stock Summary Tables
- U.S. Nutrition Industry Sales in Mass vs. Natural & Specialty Channels: 1997-2007
- NBJ Price Index
American College of Gastroenterology
American College of Nutrition
American Herbal Products Association
American Journal of Clinical Nutrition
Annals of Internal Medicine
Archives of Internal Medicine
Bausch & Lomb
Bayer Aspirin With Heart Advantage
Bayer Women's Aspirin Plus Calcium
Bullwater Health & Fitness
Centers for Disease Control and Prevention
Centers for Medicare & Medicaid Services
Children's Hospital of Los Angeles
Council for Responsible Nutrition
Essential Blend Digestive
Garden of Life Inc
Genuine N-Zime #1
Health & Wellness Trends Database
Insight North America
International Probiotics Association (IPA)
Information Resources In.
Joint Juice Plus
Journal of Inflammation
Journal of the American Medical Association
National Enzyme Company (NEC)
National Eye Institute
National Institute of Mental Health
National Sleep Foundation (NSF)
Natural Grocers by Vitamin Cottage
Natural Marketing Institute
New England Journal of Medicine
Nicholas Hall & Co
NMI's 2007 Health and Wellness Trends Database
Nu Skin Enterprises
Organic Smooth Move
Pegasus Captial Advisors
Pennington Biomedical Research Center
Proctor & Gamble
Sierra Mountain Minerals
The Gastro Bundle
The National Institutes of Health
TSI Health Science
U.S Food and Drug Administration (FDA)
UC-II University of Colorado Health Sciences Center
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