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In this 48-page issue, NBJ reviews the 2007 sales performance, outlook and emerging trends within the U.S. nutrition industry.
EXCERPT FROM OVERVIEW:
Shackled by a weakened dollar, the crisis in the mortgage market and skyrocketing fuel prices, the U.S. economy stumbled in 2007—and the situation has only grown worse this year. Every industry, from real estate to retail, is feeling the sting that has come from plummeting consumer confidence, rising transportation costs and recessionary fears. But, unlike most other segments of the economy, the U.S. nutrition industry continues to expand at a double-digit pace—and ended 2007 with its highest growth rate in nine years. Nutrition Business Journal research shows that, in 2007, the U.S. nutrition industry grew 10.7%—almost a full percentage point higher than in 2006—to total consumer sales of $93.9 billion.
Even the maturing U.S. supplements category posted better growth—5.9%—in 2007 than it has seen since 1998, driven largely by continued healthy sales of omega-3, probiotic and super-fruit supplements. Sales of natural & organic personal care (N&OPC) and household products grew the most last year, with sales rising 23.3% to $9.2 billion. Natural & organic food rose 13% to $26.7 billion, while functional food—the largest of the categories tracked by NBJ—expanded 9.4% to $34.3 billion.
Every sales channel experienced sales growth last year, with the Internet, once again, delivering the greatest surge in nutrition industry sales—particularly in the N&OPC and household products category. Total Internet sales across all product categories grew 28% to $1.1 billion in 2007. Sales in the practitioner channel rose 11.5% to $2.2 billion, while network-marketing sales increased 4.8% to $7.1 billion. The retail channels continue to fuel the vast majority of nutrition industry sales, and both the natural & specialty retail channel and the mass market channel grew by double digits last year.
To continue reading, please order the issue below.
TABLE OF CONTENTS:
| NBJ’s 2008 Nutrition Industry Overview: Despite the start of an economic slump, 2007 was a fruitful year for the U.S. nutrition industry, which grew 10.7% to $93.9 billion. Natural & organic product sales fueled most of this expansion, but even the maturing U.S. supplements sector posted better growth than it has seen in a decade. |
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1 - 12 |
| AHPA President Michael McGuffin offers his take on the most important regulations to hit the supplement industry since the passage of DSHEA: the new GMPs and SAER law. |
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13 - 14 |
| Supplement Outlook: NBJ investigates the fall and purchase of Leiner Health Products, explores why nutritional genomics hasn’t made more of a commercial impact for supplement and functional food companies, looks into the benefits of powder and effervescent supplement delivery forms, and sniffs around the pet supplement market. |
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15 - 28 |
Natural & Organic Outlook: Soaring organic food prices are hurting manufacturers, but so far consumers are still buying; Applegate Farms carves a niche in the growing natural & organic meat category; and natural & organic companies strive for sustainability. |
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29 - 38 |
| Retail Outlook: Natural & organic retail sales flourish in both the mass and natural channels; Sunflower Farmers Market and Sprouts Farmers Market show why many independent retailers are thriving; and supplement retailers report healthy growth in 2007. |
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39 - 47 |
LIST OF FIGURES:
- $94 Billion 2007 U.S. Nutrition Industry Consumer Sales
- 2007 U.S. Nutrition Industry Revenues
- U.S. Nutrition Industry Sales & Growth: 1997-2013
- NBJ’s Top U.S. Supplement Companies in 2007/Universe of U.S. Supplement Companies in 2007
- 2007 U.S. Specialty Supplement Sales by Product
- 2007 U.S. Weight-Loss Supplement Sales vs. All Other U.S. Supplement Sales
- U.S. Functional Food Sales & Growth: 1997-2013
- Leiner Health Products Supplement Sales: 2005-2007
- U.S. Supplement Sales by Delivery Form
- U.S. Pet Supplement Sales: 1996-2013
- 2007-2008 U.S. Organic Pricing Trends by Product Category
- $476 Million 2007 U.S. Natural & Organic Meat Sales by Product
- U.S. Nutrition Industry Sales in Mass vs. Natural & Specialty Channels: 1997-2007
- Natural & Organic Product Sales in Mass vs. Natural & Specialty Channels: 1997-2007
- U.S. Supplement Sales in Mass vs. Natural & Specialty Channels: 1997-2007
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COMPANIES INCLUDED:
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COMPANIES, BRANDS AND ORGANIZATIONS INCLUDED:
1-800-Pet-Meds
2x Consumer Products Growth Partners
365 Organic Every Day Value (Whole Foods Market)
A to Z Nutrition
Abbott Labs
ACNielsen
Active Hydration (nuun & Co.)
Activia (Groupe Danone)
AEA Investors Inc.
Aetna Inc.
Alacer
Alba
Albertsons
Alka Seltzer (Bayer Healthcare)
Alli (GlaxoSmithKline)
Alticor
American Dietetic Association (ADA)
American Herbal Products Association (AHPA)
American Journal of Clinical Nutrition
American Pet Products manufacturers Association (APPMA)
American Veterinary Medical Association
American Vitamins International
Amerilab Technology Inc.
Amway
Animal Essentials
Annals of Internal Medicine
Applegate Farms
Ark Naturals
Arnicaid (Hyland's)
Arrowhead Mills (The Hain Celestial Group)
Arthritis Vitamin (Iceberg Labs)
Athena Labs
Atrium Innovation Inc
Aubrey Organics
BASF
Basic-H2 (Shaklee)
Bastyr University
BB&T Capital Markets
Beneful's Healthy Harvest (Purina)
Benziger Family Winery
Berocca
BioPharma
Bodybuilding.com
BodyTech.com
Bright Green Talent
Bristol-Myers Squib
Burt's Bees (Clorox)
Cadbury Schweppes
Calcium 250 (Iceberg Labs)
California State University Long Beach Center for Latino Community Health
Calms Forte (Hyland's)
Calms Forte 4 Kids (Hyland's)
Canaccord Adams
China Vitamins LLC
Citigroup
Clarkson Grain Co.
Clif Bar
Clorox
Coca Cola
Cognis Nutrition & Health
Coleman Natural Foods
Colorcon
Columbia University Medical Center
Cooper Mountain Vineyards
Costco
Council for Responsible Nutrition
C-Plus Cold Tablets (Hyland's)
Croda Health Care
Cystal Lite
Danactive (Groupe Danone)
Dannon
Dartmouth Medical School
Dean Foods
Demeter
Demeter
Diarrex (Hyland's)
Dogswell
Dr. Reddy's Laboratories
DSM Nutritional Products
EarthFare
Eating Right Kids (Safeway)
Eco-Cycle
Elephant Pharmacy
Embodi Beverages
Emergen-C (Alacer)
Energize Bullet (Isatori Technologies)
Ensure (Ross Products)
Ester-C (NBTY)
Fair Trade Labeling Organization International (FLO)
FDA
Federal Register
Federal Trade Commission (FTC)
Financial Times
Food Marketing Institute
FoodWise Inc.
Fresh & Easy Neighborhood Market
FreshLabs Inc.
Garden of Eatin' (The Hain Celestial Group)
Garden of Life
Gatorade
GeneWatch UK
GenoTrim (Salugen Inc.)
Genova Diagnostics
Get Clean (Shaklee)
GlaxoSmith Kline
GNC
Golden Gate Capital
GoodBelly (NextFoods)
Gotein (Garden of Life)
Great Organic Uncured Hot Dog (Applegate Farms)
Greens To Go (BioPharma)
Greenwise
Groupe Danone
Hammer Nutrition
Happy Baby
Happy Bellies (Happy Baby)
Happy Hips (Dogswell)
Harvard Medical School
Harvard Men's Health Watch Newsletter
Healthcare Professionals (HCP) Impact Study
Hormel
Hyland's
Iams
Iceberg Labs
Immune Forte (Hyland's)
Incromega (Croda Health Care)
Insinase (Metagenics)
Institute for Marketecology
Interhealth Nutraceuticals
Interleukin Genetics
Isatori Technologies
Johns Hopkins University
Johnson & Johnson
Joystick (Applegate Farms)
Jrs. Pharma LP
Kaprex (Metagenics)
Kidz Multivitamins (Iceberg Labs)
Kirkland Signature (Costco)
Kroger
Lachman Consultants
Leg Cramps (Hyland's)
Leiner Health Products Inc.
Lipton Iced Tea
Liquidmax Complete Nutrition Multivitamin Formula (Leiner)
Looney Tunes
Made For Me (Salugen Inc.)
Market America
Marlyn Nutraceuticals
Martek Biosciences
Maypro
Mercanti Group
Metagenics
MonaVie
Morph (Isatori Technologies)
MRP Protein Powder (Optimum Nutrition)
Musclemaster.com
MyCellf (Sciona)
NanoGreens10 (BioPharma)
National Animal Supplement Council (NASC)
National Association of Chain Drugstores (NACDS)
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National Association of Sports Nutrition
National Council of La Raza
National Institutes of Health
Natoli Engineering Co. Inc.
Natrol
Natural Foods Merchandiser
Natural Grocers by Vitamin Cottage
Natural Marketing Institute
Natural Products Association
Natural Products Consulting Institute (NPCI)
Naturally Preferred (Kroger)
NaturalPets.com
Naturegen Inc.
Nature's Bounty
NBTY Inc.
Nestlé
New York Times
Next Pharmaceuticals
NextFoods
Nielsen Co.
Nordic Naturals
North Castle Partners
NourishLife
NSF International
Nutra Manufacturing Inc.
Nutracon
NutraIngredients-USA.com
Nutramax Laboratories
Nutrilite
NutriStart Multivitamin Powder
Nutrisystem
Nutri-Vet
Nuun & Company Inc.
O Organics (Safeway)
Ocean Blue Inc.
Odalla Serious Energy
Old Mother Hubbard/Wellness
Oligonol (Maypro)
Omega 3 Brain Booster (WUDEL)
Omega-3 Pet (Nordic Naturals)
OnlyNaturalPetStore.com
Optinum Nutrition
Osteo-Bi-Flex (NBTY)
P. Leiner & Sons, America
Packaged Facts
Pangea Organics
Perfect Food (Garden of Life)
Perrigo Co.
Pet Cod Liver Oil (Nordic Naturals)
Petclick.com
Pew Research Center
Pharmacy One Group
Plainville Farms
Powerade
PreOne (Athena Labs)
Primal Defense (Garden of Life)
Primrose Candy Corp.
Private Label Manufacturers Association (PLMA)
Progressive Grocer
Publix
Purina
Quixtar
Rainbow Light
REI Outdoors
Relora (Next Pharmaceuticals)
Retail Insights
Rexall (NBTY)
Richards Packaging Inc.
Robinson Pharman Inc.
Ross Products
Safeway
Salugen Inc.
Sambazon
Sciona Inc.
Seditol (Next Pharmaceuticals)
Setco LLC
seven eleven
Shaklee
Shaping America's Health
Shure Pets
Similac Organic
Sinochem Quindao Co Ltd.
Slim Fast
Snapple Antioxidant Water (Cadbury Schweppes)
Sniffles 'n Sneezes 4 Kids (Hyland's)
Solgar (Leiner)
Spa Gen (Salugen Inc.)
Specialty Nutrition Group
SPINS
Sprouts Farmers Market
Stadium Organic Uncured Beef Hot Dogs (Applegate Farms)
Stonyfield Farm (Group Danone)
Sunflower Farmers Markets
Super Citrimax
Super Joint Enhancer
Supermarket News
Supervalu
Sustained Energy (Hammer Nutrition)
Swiss Caps USA Inc.
Tahitian Noni International
Target
Teething Tablets (Hyland's)
Tesco
The Hain Celestial Group
The Hartman Group
The Market by Vons (Safeway)
The Obesity Society
The Quantic Group Ltd.
Theo Chocolate
Trader Joe's
Traditional Medicinals
TransFair USA
TRC Nutritional Laboratories
TSI Health Sciences
Tufts University
Tylenol
U Natural Hydration
U.S. Bank National Association
U.S. Department of Agriculture (USDA)
U.S. Department of Justice
U.S. Environmental Protection Agency (EPA)
U.S. Food and Drug Administration
U.S. Government Accountability Office
U.S. Securities and Exchange Commission (SEC)
Unilever
United Natural Foods Inc. (UNFI)
United Pharma
United States Green Building Council (USGBC)
Universal Pictures
University Hospital Zurich
University of Cambridge's Prince of Wale's Business & the Environmental Program
University of Washington
Vita Health Products Inc.
Vita Tech International Inc.
VitaFresh Vitamin Co.
Vitality (Dogswell)
Vitamin C-500 (Iceberg Labs)
Vitamin Shoppe
Vitamin Water (Coca Cola)
Vitamin World
Volt Temporary Service
Voots (Isatori Technologies)
Waggintails.com
Walmark
Wal-Mart
Warner Bros. Entertainment
Watson Inc.
Wegman's
Weight Watchers
Wells Fargo National Bank Association
Wellshire Farms
White Wave
Whole Foods Market
Wild Oats Market
Wine Spectator
WUDEL Inc.
XanGo
XCEL Laboratories
Yale University's Center for Environmental Law and Policy
Your Life (Leiner)
ZMC-USA
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