 |  | 
NBJ presents its 2008 sales estimates for the U.S. pet and animal market. In this issue, we explore the growing and recession resilient pet market from every product category—supplements, natural & organic foods and beverages, and natural & organic personal care and household items. We also profile leading and emerging companies, brands, products and trends in this space.
EXCERPT FROM OVERVIEW:
Like children, pets are proving recession-resistant—particularly when it comes to health-related products, such as animal supplements, nutraceutical treats and functional, natural and organic food. “I’m completely
blown away by how well we continue to do this year,” said L. Phillips Brown, DVM, vice president of research and
development for Nutri-Vet Animal Health Care Products, which manufactures and sells a range of condition specific supplement and nutraceutical products for dogs, cats and horses. “I figured we might be one of the groups of
products that people would cut back on as money got tighter, but we are up 40% for the first six months of this year.”
Brown, who is also a consultant and pet food formulator for Newman’s Own Organics, said that company, too, is
experiencing strong sales of its organic dog and cat food lines, even in the midst of the current economic downturn.
“Consumers recognize that high-quality products keep their pets healthy,” Brown said. “They might scrimp on things for themselves, but they know they are responsible for the health of their animals, so they won’t scrimp on them.” Nutrition Business Journal estimates show that the U.S. animal nutrition market— which includes supplements, natural & organic food, functional treats, and natural & organic pet supplies for dogs, cats, horses and other non-feed chain animals—jumped 11.6% to $2.8 billion in 2008. Growth for this nutrition industry segment slowed considerably last year compared to 2007—when U.S. consumer sales expanded 27%, largely due to the spike in natural & organic pet food sales following the massive recall of melamine-tainted pet food in March of that year. Still, last year’s sales in the animal nutrition market once again outpaced total pet industry sales, which grew 5.3% to $45 billion in 2008, according to NBJ estimates. Last year, $295 million in new sales dollars were added to the U.S. animal nutrition market.
To continue reading, please order the issue below.
TABLE OF CONTENTS:
| NBJ’s 2009 U.S. Animal Nutrition Industry Overview: Like kids, pets are proving recession proof—particularly for health-related products. This was evident by the 11.6% growth the U.S. animal nutrition industry saw in 2008
|
|
1 - 10 |
| NBJ channel analysis: Animal nutrition sales are expected to continue growing, but a shift is likely to occur in where these products are sold
|
|
4 |
| Companies work to make animal nutrition products more palatable to pets |
|
7 |
Veterinarians embrace animal supplements, but many want more research, testing |
|
8 |
The ‘humanization’ of pets is shaping product development in the animal nutrition industry,
as more companies create products for obese and older dogs, cats and horses
|
|
11 - 12 |
More human supplement companies are taking the plunge into pets, but is the animal market a good brand-extension strategy? NBJ investigates.
|
|
13 - 15 |
The animal nutrition market spells opportunity for raw material suppliers focused on quality and science, but tapping into it requires navigating a complex regulatory road
|
|
16 - 18 |
National Animal Supplement Council (NASC) President Bill Bookout discusses what human nutrition firms could learn from the animal supplement industry
|
|
19 - 21 |
NBJ Stock Reporter: Industry stocks are up as markets regain strength |
|
22 - 23 |
LIST OF FIGURES:
- U.S. Animal Nutrition Market: 2001-2013
- U.S Household Pet Ownership in 2008
- $45 Billion U.S. Total Pet Food, Supplies and Services Market in 2008
- $1.4 Billion U.S. Animal Supplement Sales by Channel in 2008
- U.S. Animal Supplement Sales: 2001-2013
- Universe of U.S. Animal Supplement Companies in 2008
- NBJ’s Top U.S. Animal Supplement Companies in 2008
- U.S. Animal Supplement Sales by Targeted Condition
- Economic Impact on New Product Development in Animal Nutrition Market
- Importance of Scientific Research to Support Efficacy Claims
- U.S. Animal Supplement Sales by Primary Ingredient Type
- Perceived Adequacy of Regulations for Equine and Domestic Pet Products
- Exchange Index Comparisons
- NBJ Index Stock Summary Tables
- NBJ Price Index
|
COMPANIES INCLUDED:
|
21st Century HealthCare
ADM
American Association of Feed Control Officials (AAFCO)
American Holistic Veterinary Medical Association (AHVMA)
American Pet Products Association (APPA)
American Veterinary Medical Association (AVMA)
Arthri-Zen (RZN)
Association of American Feed Control (AAFCO)
Canine Wellness Formula (VetBalance)
Capsugel
Castor & Pollux Organic
CocoSoya (Uckele)
Coleman Natural Foods
Colgate
Colorado State University Center for Comparative and Integrative Medicine
Connectin (In Clover)
Consumerlab.com
Cosequin (Nutramax)
Costco
Cott Corp. (Fortifido)
Country Acres (Nestle Purina)
Dancing Paws
Deam Coat (Halo)
Del Monte
Dogswell
DSM Nutritionals
DVM (Teva Pharmaceuticals)
Eagle Pack (WellPet)
EasyRaw (Only Natural Pet)
Enzymatic Therapy (NWHC)
Equilite
FDA Center for Veterinary Medicine (FDA CVM)
Fenestra Research Labs
Fetchstix (Wagatha's)
FoodScience Corp.
Fortifido (Cott Corp.)
Fruit Essentials
Genesis Ltd.
GlycoMarine
Grand Meadows Nutritional Products
Green Mountain Coffee Roasters
GreenDog Naturals (Rainbow Light)
Halo Purely for Pets
Hansen Natural
Healthy Motion (Rainbow Light)
Herbalife
Hill's Pet Nutrition
Holistic Select (WellPet)
Horse Chow (Nestle Purina)
Horse Relief (RZN)
ICOM Information & Communications
In Clover (Connectin)
Jones Soda
Kemin Industries
Leiner Health Products
Licaps (Capsugel)
Liv-A-Little's Healthsome (Halo)
Mars
Medifast
MediHerb
Migra-Zen (RZN)
Monterey Pasta
National Animal Supplement Council (NASC)
National Research Council
Nature's Best (Hill's Pet Nutrition)
Nature's Sunshine
|
Nature's Way (NWHC)
NBTY
Nestle
Nestle Purina
Newman's Own Organics
Nordic Naturals
Novus Nutrition Brands
Nu Skin
Lifeway Foods
Nutramax Laboratories
Nutreco
Nutrisurance (Kemin Industries)
Nutri-Vet Animal Health Care Products
Old Mother Hubbard (WellPet)
Omega GloCoat 3-6-9 (Rainbow Light)
Only Natural Pet
Organic Rock Island Raw (Raw Advantage)
Organic to Go Food Corp.
Pampered Pet Treats
Pet Naturals (FoodScience Corp.)
Pet Promise (Nestle Purina)
Pet Relief (RZN)
Petaluma Poultry
Petco
PetSmart
Planet Dog
Planet Organic Health Corp.
PortionPak (SmartPak)
Procter & Gamble (P&G)
Purina
Purina Senior (Nestle Purina)
QVC
Rainbow Light Nutritional System
Raw Advantage
Reed Inc.
Renew Life
RZN Nutraceuticals
Sensitive Care (Nutri-Vet)
Smart Balance
SmartPak
Sore No More (Equilite)
Standard Process
Teva Pharmaceuticals
The Hain Celestial Group
Thorne Research
Tofutti Brands
TSI Health Sciences
Tyson Foods
U.S. Animal Nutritionals (FoodScience Corp.)
Uckele Health & Nutrition
Uncanny (Wysong)
United Natural Foods Inc. (UNFI)
USANA
VetBalance
VetriScience Laboratories (FoodScience Corp.)
Wagatha's
Wal-Mart
Wedge Co-op
Wellness (WellPet)
WellPet
Whole Dog Daily (Rainbow Light)
Whole Foods Market
Wysong
|
Subscribe to NBJ and receive the industry's latest market data & strategic analysis every month. A subscription to NBJ is the equivalent of having your own in-house research deptartment!
Copyright © 2007 Penton Media, Inc.
tel: (303) 998.9399, fax: (303) 385.0046. All rights reserved. This website, or any part, may not be duplicated, stored in a retrieval system or transmitted in any form without prior written permission of the publisher. Unauthorized use of this information is illegal. Disclaimer: Although NBJ has made every effort to be accurate, errors may appear and are unintentional.
|
|
