This issue contains 24 pages of detailed market data and independent strategic analysis of the impact that E-Commerce and the Internet are having on the Nutrition Industry.

....excerpt from overview article ....Business-to-consumer (B2C) companies on the internet have been hammered by the stock market in recent weeks, and the nutrition industry is no exception. As a sector, e-tailers’ stock prices are off 60% to 90% from their highs last fall. Publicly traded pure play dietary supplement etailers, including Mothernature.com and Vitamin-shoppe.com, are among the biggest losers, trading at over 80% below their offering prices. Online hopeful Healthshop.com reported the grimmest news of all. After receiving $25 million in a second round of funding last September, it laid off its staff and disconnected its customer service phones this month.

What went wrong for the dietary supplement etailers? ....excerpt from current issue of NBJ.

Table of Contents:

E-Commerce in the Nutrition Industry: B2C challenges and B2B hopefuls 1-5

Mothernature.com makes dramatic changes to its business model as investors flee B2C segment and the race for survival heats up 6-7

Vitaminshoppe.com counts on high margins, stays focused on supplements in competitive environment 7-8

Enutrition.com says success in B2C lies in execution and customer service, but an exclusive partnership with Wild Oats helps 9-10

WholeHealthMD.com provides CAM and supplement information to a growing customer base 10-11

Distributor Supernutrition devises internet strategy to support retailer B2C efforts 11

Supplement manufacturers are mostly coy about B2C internet strategies, but EAS and Omni Nutraceuticals take the bull by the horns 12-13

Undeterred by beleaguered internet grocers, natural food retailers Whole Foods and Wild Oats launch e-commerce sites 14-15

B2B sites raise venture capital in race to become the leading transactional site for the nutrition industry. Featuring Datanatural.com, Nutrachoice.com, Casestack.com and Healthwell Exchange 16-18

NBJ’s Domestic and International Stock Reporter 19-23

Companies Featured Include:
AOL, American WholeHealth Inc., Amrion, Arrow Pharmacy, Ashbury Biologicals Inc., Avon Products Inc., BASF, Barnesandnoble.com, Biomune, BizRate.com, Blue Cross Blue Shield, Body Shop International, Bodyforlife.com, Bodyofwork.com, Boiron, Brentwood Venture Capital, CVS.com, Cargill, Carrefour SA, Carrington Labs, Casestack.com, Celentano Brothers, Celestial Seasonings, Cenex, Chem International, Chemdex.com, Dalton Chemical Laboratories, Danone SA, Datanatural.com, Delicious Brands, Drkoop.com, Drugemporium.com, Drugstore.com, Dupont, EAS.com, Ebay, EcFood.com, Ehealth.com, Entertainment Media Ventures, eNutrition.com, Essex Woodlands Health Ventures, Experimental & Applied Science Inc., Family Heal America L.C., Familymeds.com, Forrester Research, GNC, Gaiam.com, Global Capital Markets Llc., Global Fundamental Equity Research, Globalnetxchange.com, Great Plains e.Commerce, Grocery Manufacturers of America, Guidance Solutions, Hain Food Group, Hauser, Health & VitaminExpress.com, Health Business Partners, Healthcentral.com, Healthshop.com, HealthWell.com, HealthZone.com, Hypercerulean Inc., INC2inc., Idea Lab, Imperial Ginseng, Info-Tech, Intellihealth, Invesco Private Capital Inc., Kroger Co., Livikis Financial Services, Livingnaturally.com, McNeil Consumer Products, Media Metrix, Merck KGaA, Merck-Medco Managed Care LLC, Metro AG, Microsoft, More.com, Mothernature.com, Musclemedia.com, NBTY Inc., Natural Factors, Nature’s Plus, NeoElite.com, Nestle, New Hope, North Castle Partners, Now, Nutrachoice.com, Oak Investment Partners, Omni Nutraceuticals Inc., Onecore.com, Online Advertising Strategies, PHS Health Plans, Phar-Mor Inc., PlanetRX.com, Puritanspride.com, Raisio, Reader’s Digest, Rebus, Rimrock Corp., Roche Consumer Health, Rodale, Rx.com, SIG Investment Group, Saatchi & Saatchi, Sainsbury, Salerno Foods, Salomon Smith Barney, Sears, Selfcare.com, Shanghai Vitamin Corp., Shoppharmor.com, Smartmeds.com, Solgar, Straus Family Creamery, Supernutrition Inc., The Nature Conservancy, Time Warner, Tree of Life, Twinlab, U.S. Bancorp Piper Jaffray, United Natural Foods, Vitamin Shoppe Industries, Vitaminbuzz.com, Vitamins.com, Vitaminshoppe.com, Vitaminworld.com, Weather.com, Wedbush Morgan Securities, Weider Health & Fitness , Well Call, Wild Oats Inc., Whole Foods Market1, WholeFoods.com, WholeHealthMD.com, Wholepeople.com.

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