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In this 24-page issue, NBJ takes a look at trends, developments and statistics in non-retail sales of nutrition products. Sales of $10.5 billion and 9% growth attract competitors and investors.
Excerpt from Overview
Internet leads growth in direct-to consumer channels. Network marketing continues its domestic revival, attracts mainstream investors.
Consumers’ increasingly busy lifestyles, desire for convenience and easier access to technology are fueling strong growth in direct-to-consumer marketing channels, including the Internet, direct response TV and radio. At the same time, person-toperson direct sales programs such as the multilevel
marketing (MLM) and network marketing industry are also enjoying growth, led by a rapid increase in party-plan companies centered around personal contact with consumers. Specifically in nutrition MLMs, sales growth has been paced by breakthrough companies, product innovation, expanded use of
the Internet and reorder programs.
TABLE OF CONTENTS:
Direct Sales in the Nutrition Industry: A look at trends, developments and statistics in non-retail sales of nutrition products. Sales of $10.5 billion and 9% growth attract competitors and investors ... 1-8
Quixtar paces Amway’s global growth at home and on the Internet with a move to personalized health ... 9
USANA posts 15th consecutive quarter of growth; Mannatech grows 32% in 2005 on glycobiology platform ... 10-12
Focus on liquid botanicals makes leaders of Morinda and XanGo; Frutaiga takes off as a start-up ... 12-14
Drugstore.com posts 11% growth to hit $400 million in sales with supplements and personal care increasing in sharee ... 14-15
Sibu joins the liquid botanicals wave with sea buckthorn entry; Oasis tightens link with Korean sister company to spearhead international growth ... 16-17
Intelligent Nutrients and Bare Escentuals find direct channel is the right fit for natural personal care ... 18, 20
Amazon Herb demonstrates success in the party plan movement; Life Extension branches out from catalog into websites and retail ... 19, 21
NBJ Stock Reporter finds the NBJ Index up 18% in Q1 2006 ... 22-23
COMPANIES INCLUDED:
Allergy Research Group
Alticor
Amazon Herb
America’s MLM Cnslts
Amway China
Atrium Biotechnologies
Avon
Basic Research
Berkeley Premium
Berkshire Partners
Bestdietforme.com
Body Shop
Burt’s Bees
Canaccord Adams
Citigroup
Direct Selling Assn
Drugstore.com
DrWeil.com
Electronic Retailing Assn.
Frutaiga
Gera-Vita International
GNC Corp
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H.J. Heinz Company
Hansen Natural Corp
Health Business Partners
Health Direct
Health World
Herbalife
HVL
Intelligent Nutrients
Inverness Medical Nutrl
JH Partners
Jordan Whitney
Juvenon.com
Levlad
Life Extension Foundation
Longevityplus.com
L’Oreal
Mannatech
Marketdata Enterprises
MD Beauty
Metagenics
Morinda
Namyang Aloe
Natural Health Trends
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Nature’s Sunshine
NBTY
NutriSystem
Oasis Lifesciences
omegaZone.com
Omegabrite.com
Pure Encapsulations
Quixtar
Reliv International
Sheffield Resource Network
Sibu
Sportron International
Standard Process
Tahitian Noni International
The Hain Celestial Group
thehearingpill.com
Tom’s of Maine
Unigen Pharmaceuticals
USANA Health Sciences
Whole Foods Market
Wild Oats Markets
XanGo
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COMPLETE LIST OF FIGURES:
- Direct vs. Retail Sales of Supplements: Annual Growth
- Direct Sales: Nutrition Industry Compared to all Direct Sales
- NBJ Survey: Direct Companies Rate Growth Drivers
- NBJ’s Top Direct Sales Companies, 2005
- Unemployment vs. MLM Growth
- EXCHANGE INDEX COMPARISONS
- NBJ INDEX STOCK SUMMARY TABLES
- Biggest Advances In Period
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