April/May 1998: Functional & Natural Beverages I


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24 pages of detailed market data and independent strategic analysis of the natural / functional beverages market.

This $5 billion industry is composed of several segments at various stages of market maturity. Organic Coffee is a fast-growing niche within specialty coffee.

Tea sales are hot for Chai, Green, Organic and Functional Categories; and for companies Republic of Tea, Celestial Seasonings & Tazo.

Juice Bars cash in on convenience; Functional Beverages on the cutting edge; RTD Drinksl; Fresh Juice; Soda Pop; Shelf Stable Juice; Smart Water; Bottled Water; Vended Water; and Soymilk all making strides in this high-growth market segment.

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