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April 1997: Distribution Trends

Well over half of nutrition industry products sold at retail flow through distributors, but consolidation and a maturing market conspire against this business segment. Over $3 billion in sales are logged by nutrition distributors and brokers. While growth (15%-25%) and profitability (20%) remain strong, competition is emerging from many quarters. Company Profiles cover Tree of Life and United Natural Foods as national leaders; Nature's Best, Northeast Cooperatives and Blooming Prairie as strong regional players; Threshold, Super-Nutrition and as niche operators; and other small distributors, organic distributors and brokers fulfilling vital roles in the distribution chain.

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