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The new 300-page sports nutrition & weight-loss research report will be released on Monday, February 9, 2009, and provides a complete analysis of the $19.6-billion U.S. sports nutrition & weight-loss industry.
NBJ brings you an essential tool that will give you the business solutions you need during this time of economic uncertainty. “Based on customer feedback we have restructured the report to meet the specific needs of our customers focused on the sports nutrition weight loss market,” noted Nutrition Business Journal Research Manager Carla Ooyen.
In this report you will find:
*A full analysis of the 6 NBJ defined SNWL categories: Sports/Energy Beverages, Weight-loss pills, Sports Nutrition Supplements, Nutrition Bars, Weight-loss Meal Replacement supplements, & Low-Carb Foods. All are analyzed in NBJ’s comprehensive products, companies and channels style.
*Overviews on changing shares in weight-loss pills and meal replacements
* Discussion of marketing tactics, regulations, claims, M&As, science and consumers
* Reporting on new growth sub-categories and niche products that are sustaining growth for the greater sports nutrition & weight loss market
* Detailed market forecasts through 2017
*Included in the report is an entire section which highlights the following important trends in the market: Perception, market, product, competitive, consumer usage, and regulatory trends. The report also addresses trends specific to the product categories.
Sports Nutrition Trends:
-Natural ingredients
-Effervescent delivery
-Certifying legal use for elite athletes
-Expanding protein sources
-Raw food bars
Sports/Energy Beverage Trends:
-Medical concern over caffeine content
-Efforts to limit teenage consumption
*More than 100 data charts and over 90 sports nutrition company profiles.
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