Nutrition Business Journal (NBJ) presents the inaugural Kid’s Nutrition Market Report. This report is a must have for any company operating in, attempting to move into or simply evaluating this category with timely and actionable information and insights.
The report provides a detailed review of market size, growth and sales estimates for NBJ’s classic nutrition industry product categories— natural foods and beverages, organic foods and beverages, functional foods and beverages, dietary supplements, and natural & organic personal care and household products.
“This report is custom tailored to provide the overall nutrition industry market information as well as the specific healthy kids’ segment data that any company entering or growing in the kids’ market needs to have,” said NBJ Research Manager Carla Ooyen.
In addition, NBJ’s 2009 Healthy Kids’ Market Report covers:
•Today’s most promising healthy kids’ product trends and future opportunities
•An analysis of issues driving entry into the U.S. children’s market
•A full analysis of the children and teens product and marketing trends across a variety of product categories, such as baby care, vitamins, dairy, cereal, and many more.
•45 healthy kids’ company profiles and 73 figures
Although numerous new healthy and better-for-you products formulated for or marketed to children have debuted over the last year in the United States, NBJ research found that plenty of opportunity remains in this dynamic and recession-resilient category. “A convergence of forces—the Obama administration’s focus on children’s nutrition, the childhood obesity epidemic, parents’ growing concern over food quality and safety, and even the troubled economy—is creating a ‘sweet spot’ in the kids’ market for the U.S. nutrition industry,” said NBJ Editor Carlotta Mast. “NBJ’s research into and analysis of the U.S. healthy kids’ market will provide any company operating in, working to move into or simply evaluating this category with timely and actionable information and insights.”
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