Like retail, the direct-to-consumer sales channels in the U.S. nutrition industry are feeling the pinch of the global economic downturn and face a rapidly changing business and regulatory landscape.
Nutrition Business Journal hosted a Web seminar from 11 a.m. – 12:30 p.m. MDT on Thursday, June 25, 2009 to discuss the 2008 nutrition industry sales performance of the Internet, multi-level marketers (MLMs), practitioners, direct-response television (DRTV), direct-response radio (DR radio), and mail-order catalog sales channels.
NBJ’s research into these direct sales channels is another way NBJ’s market research is different than that of other generalist research firms that look solely at the nutrition industry’s retail markets.
Register today and receive the latest direct channel data and current happenings from industry experts NBJ Publisher and Editorial Director Patrick Rea, NBJ Editor Carlotta Mast and NBJ Co-Founder Tom Aarts, who will present findings from the NBJ’s 2009 Direct Selling in the U.S. Nutrition Industry issue, which published in May.
Topics that the NBJ editorial team discussed include:
•Top direct-to-consumer nutrition industry sales companies and their sales in 2008
•Top practitioner supplement companies and their sales in 2008
•The growth engine behind nutrition industry e-commerce sales
•How the economy is specifically affecting Internet, MLMs, practitioner, DRTV, DR radio mail-order catalog sales within the nutrition industry
•Regulatory challenges facing direct-to-consumer nutrition industry sales companies
•What raw material & ingredient suppliers need to know to sell to MLMs
•The ingredient and product trends currently being pursued by network-marketing companies
•And much, much more….
Patrick Rea is publisher and editorial director of Nutrition Business Journal, a market research, publishing and consulting firm serving the nutrition, natural products and alternative healthcare industries. Rea is also responsible for the NBJ Summit (www.nbjsummit.com), an exclusive retreat for C-level executives in the nutrition industry.
Carlotta Mast is the editor of NBJ and helps guide the editorial direction for all NBJ products. A graduate of the Medill School of Journalism at Northwestern University, Carlotta has 15 years of business and health writing and research experience.
Tom Aarts is managing director of Nutrition Business Advisors, LLC (NBA), a strategic advisory firm focused on the $58 billion Nutraceuticals Industry. He co-founded NBJ and is also the founder of the NBJ Summit, the premier executive retreat in the nutrition industry. Tom has more than 20 years’ experience in management consulting, M&A transactions, investment analysis and market research.
Nutrition Business Journal is widely recognized as the journal of record for the U.S. nutrition industry direct to consumer sales markets. Since 1996, NBJ has published the most detailed analysis of the U.S. direct to consumer sales markets available to investors and executives in or interested in the nutrition industry. NBJ breaks down supplements, natural & organic foods, natural & organic personal care and functional food sales into four primary direct sales channels: multi-level marketing, mail-order catalog, Internet and practitioners. In 2007, NBJ expanded this research to include more detailed analysis of the direct response television and radio channels. In addition, NBJ provides analysis on more than 150 popular supplement products and their sales through direct sellers.
Join the NBJ research and editorial team on this once-a-year Web seminar and receive the latest comprehensive research on the nutrition industry’s direct-to-consumer sales market from NBJ.
For one registration fee of $495, participants receive the archived power-point presentation along with audio.
Subscribe to NBJ and receive the industry's latest market data & strategic analysis every month. A subscription to NBJ is the equivalent of having your own in-house research deptartment!
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